The former Audemars Piguet CEO is launching N3W5 under The Honorable Merchant Group, with two watch collections planned for Dubai Watch Week 2027.
Browsing: Watches
Awake expands its Son Mai universe with a 200-piece Royal Blue limited edition, pairing Vietnamese lacquer work with pure gold leaf for the first time.
The revived Ollech & Wajs Early Bird pairs a 24-hour display with a dual time zone bezel, reviving a satellite-era watch with practical travel appeal.
The Hublot Big Bang Reloaded Usain Bolt Ceramic Carbon is a 200-piece chronograph celebrating Bolt’s Berlin world record and 15 years of partnership with the brand.
The Czapek Antarctique Frozen Meteor pairs a lacquered Gibeon meteorite dial with the brand’s in-house micro-rotor calibre and an upgraded integrated steel bracelet.
Bremont marks its Henley Royal Regatta partnership with a 150-piece Terra Nova chronograph in blue, white and mint, complete with a rowing-specific stroke-rate bezel.
Swatch’s crossover watches with Omega, Blancpain and Audemars Piguet have turned serious icons into colourful, attainable talking points for a new kind of collector.
Czapek introduces the Antarctique Frozen Meteor, a limited meteorite-dial follow-up with a redesigned V2 bracelet, two case sizes and the in-house SXH5 automatic calibre.
The Straum Jan Mayen Frozen Metal Titanium debuts a frosted bare-metal dial, frostbite blue PVD details and the brand’s first Grade 5 titanium bracelet.
The Speedmaster Moonwatch Calibre 321 brings one of Omega’s most storied hand-wound chronograph movements back into a compact, sharply judged modern case.
Richard Mille has welcomed Tadej Pogacar as a brand partner, strengthening its ties to top-level cycling while putting the RM 67-02 Automatic Extra Flat on one of the sport’s defining riders.
Parmigiani Fleurier’s sportier chronograph returns in Ultra-Cermet with a black case, mineral blue accents and the high-frequency PF070 automatic movement.
TAG Heuer’s latest Gulf-themed Formula 1 Automatic Chronograph adds a forged carbon bezel to one of the brand’s most motorsport-minded collections.
The Zenith Chronomaster Original Paris Edition pairs the El Primero 3600 with a gradient green dial inspired by the aged copper rooftops of Paris, limited to 50 pieces for France.
Parmigiani Fleurier’s latest Tonda PF Sport Chronograph Ultra-Cermet keeps the collection’s advanced composite casework and adds a richer Mineral Blue dial and strap pairing.
The Greubel Forsey Balancier QM introduces the independent watchmaker’s Qualité Musée standard in a 39.6mm white gold case, with the GF09 calibre finished to an exacting new internal benchmark.
Tudor’s yellow-dial Black Bay Chrono 39 Bumblebee brings a tighter steel case, refined proportions and the proven MT5813 automatic chronograph calibre.
Longines revisits one of its defining underwater designs with the Legend Diver 59, a twin-crown diver pairing period character with a COSC-certified movement and 300-metre water resistance.
From Fidel Castro’s tool-watch pragmatism to the gold Datejusts of Brezhnev, Mao and Ceauşescu, Rolex found an unlikely audience among the 20th century’s communist elite.
The Ref. 2523 “South America” has pushed Patek Philippe’s world time watches into rare auction territory, confirming the complication’s standing among serious collectors.




















