Lorige has always had a more literal relationship with motorsport than most racing-adjacent watch brands.
The Paris and Geneva watchmaker builds cases and dials from race-used Carbon/Carbon brake components, and that material story is now getting a bigger American stage.
With backing from FundTime LLC, Lorige has added four US retailers in 2026 and will appear at the first Time to Drive Miami from November 6 to 8, 2026, at Mana Wynwood.
At a glance
- Lorige is accelerating its US expansion with four American retail partners and a showcase at Time to Drive Miami.
- The brand’s watches use Carbon/Carbon from race-used brake components, including material linked to endurance and Formula 1 cars.
- The first 10 Lorige buyers at the Miami event will receive VIP hosting at the 24 Hours of Daytona in January 2027.
Carbon/Carbon with a real pit-lane backstory
Lorige was founded in 2018 by Clément Etienvre, Emeric Paraud and Philippe Dumas, who previously worked on endurance prototypes for OAK Racing at Le Mans.
That background explains the brand’s unusually direct approach to motorsport materials.
Instead of using racing as a visual theme, Lorige cuts its cases and dials from Carbon/Carbon, the composite used in high-level racing brakes and rated to withstand temperatures up to 900°C.
The brand developed a patented process over three years to turn used brake components into monobloc cases and dials while preserving the texture of the original material.
The motorsport cues are deliberately specific, including screw heads shaped like wheel nuts, rather than a dial overloaded with obvious racing graphics.
The collections behind the American rollout
Lorige’s first collection was the BL Endurance Automatic, introduced in 2020, with BL standing for Brake Late.
That watch uses the exclusive LOR-PR01 automatic calibre with a peripheral rotor, developed with the brand’s Swiss partners.
The AS-01 Central Flying Tourbillon followed with the LOR-TC01 calibre and Carbon/Carbon sourced from the McLaren MP4/8 driven by Ayrton Senna during the 1993 Formula 1 season.
The current headline release is the BL-Evolution “Competition,” a 50-piece limited edition made from brake material raced on Inter Europol Competition’s winning No. 43 and No. 343 LMP2 cars.
Its confirmed dial indications include a five-day power reserve display and small seconds.
A focused East Coast retail push
FundTime LLC is supporting Lorige with investment, strategy, US distribution and operations.
The four American retail partners announced for 2026 are Manfredi Jewels in Connecticut, Kwiat in New York, The Timepiece Collection in New Jersey and Provident Jewelry in Florida.
It’s a tight East Coast footprint, and the Florida connection gives the Miami appearance a practical retail context rather than making it a standalone showcase.
| Retailer | State |
|---|---|
| Manfredi Jewels | Connecticut |
| Kwiat | New York |
| The Timepiece Collection | New Jersey |
| Provident Jewelry | Florida |
What Lorige is bringing to Time to Drive Miami
Time to Drive Miami will run from November 6 to 8, 2026, at Mana Wynwood, marking the event’s first edition.
Lorige’s presentation will include watches made from Porsche racing brake components, displayed alongside a vintage Porsche valued at $2 million.
The setup is being presented with a Lorige collector and Assouline.
The most distinctive event incentive is reserved for the first 10 buyers of a Lorige watch at the show.
Those buyers will receive VIP hosting from the brand at the 24 Hours of Daytona in January 2027, including VIP tickets, meals and behind-the-scenes garage access, with a chance to meet drivers.
Details & Specifications
| Brand | Lorige |
|---|---|
| Model | BL-Evolution “Competition” |
| Edition | 50 pieces |
| Case and dial material | Carbon/Carbon from race-used brake components |
| Source material | Brake material raced on Inter Europol Competition’s No. 43 and No. 343 LMP2 cars |
| Indications | Five-day power reserve indicator and small seconds |
| Brand founded | 2018 |
| Offices | Paris and Geneva |
| Production | Swiss made |
Lorige will appeal most to collectors who care about provenance as much as mechanics, particularly those who want a watch with a material link to competition rather than a decorative nod to speed.
The US expansion should make the brand easier to encounter in person, which matters for a watch whose character depends heavily on the feel, finish and grain of a material that once lived inside a race brake.
