Richard Mille has welcomed Tadej Pogacar as a brand partner, adding one of modern cycling’s most dominant figures to a roster already closely tied to elite performance.
The Slovenian rider’s career has moved at an extraordinary pace, from his breakthrough at the 2019 Vuelta a España to multiple Tour de France victories and a historic 2024 season.
On the wrist, the connection is the RM 67-02 Automatic Extra Flat, a lightweight sports watch built for comfort, shock resistance and the physical demands of competition.
At a glance
- Richard Mille has named Tadej Pogacar as a brand partner, expanding its presence in professional cycling.
- Pogacar wears the RM 67-02 Automatic Extra Flat, a lightweight automatic sports watch designed for elite athletes.
- The partnership follows Pogacar’s four Tour de France wins, 2024 Triple Crown and record run at the top of the UCI World Ranking.
A cycling partnership shaped by extremes
Cycling is an unusually demanding environment for a mechanical watch.
The sport combines constant vibration, sudden shocks, long days of exertion, heat, rain and the need for equipment that disappears on the body rather than distracts from performance.
That makes Pogacar a particularly natural figure for Richard Mille, a watchmaker that has long positioned its sports models around lightness, ergonomics and resistance under pressure.
The relationship between the brand and Pogacar also has roots in team cycling, with Richard Mille partnering UAE Team Emirates from 2021.
As the team entered one of its strongest competitive periods, Pogacar became its central figure and one of the most recognisable riders in the peloton.
Pogacar’s record makes the watch connection sharper
Pogacar’s rise began with third place at the 2019 Vuelta a España when he was just 20 years old.
The following season, he became the youngest Tour de France champion since 1904, instantly changing the scale of expectation around his career.
Since then, his list of results has grown into one of the defining palmarès of contemporary road racing.
He has won the Tour de France four times, added the Giro d’Italia, claimed two world championship titles and built a remarkable record in cycling’s Monuments.
His 2024 season was especially significant, as he became only the third male cyclist to win the Giro d’Italia, Tour de France and World Championships in the same year.
It was the first men’s Triple Crown of Cycling since 1987.
In 2025, he added another milestone by becoming the first male cyclist to win both the Tour de France and the UCI Road World Championship Road Race in successive years.
The RM 67-02 on an athlete’s wrist
The RM 67-02 Automatic Extra Flat is not a ceremonial choice for Pogacar.
It is a sports watch developed around everyday wearability at the highest level of competition, with a thin automatic movement architecture and a focus on low weight.
For a cyclist, that matters.
A watch worn during training or racing can’t feel bulky, unstable or intrusive, especially when every movement and every gram are part of the athlete’s working environment.
The RM 67-02’s appeal sits in that balance between mechanical watchmaking and practical athletic use.
It gives Richard Mille a visible place in a sport where endurance, precision and materials performance are not abstract ideas but daily requirements.
Details & Specifications
| Brand | Richard Mille |
|---|---|
| Model | RM 67-02 Automatic Extra Flat |
| Watch type | Automatic extra-flat sports watch |
| Worn by | Tadej Pogacar |
| Key focus | Lightness, ergonomics, comfort and shock resistance for elite athletes |
| Sporting context | Professional road cycling |
Pogacar now joins Mathieu van der Poel and Mark Cavendish among Richard Mille’s cycling champions, giving the brand a trio that spans sprinting, classics racing and Grand Tour dominance.
For collectors, the partnership reinforces the RM 67-02’s role as one of the clearest expressions of Richard Mille’s athlete-first approach, where the watch is meant to live in the same demanding conditions as the person wearing it.
