Limited editions, celebrity styling and a few headline-making launches have put pocket watches back in view, but the revival is more collector curiosity than everyday shift.
Browsing: audemars piguet
The Tortoise Watches founder explains how collecting became a business, why Zenith remains close to his heart and where he still sees value in neo-vintage watches.
Audemars Piguet expands its long relationship with Serena Williams through a 38 mm Royal Oak Selfwinding Chronograph in white ceramic, finished with a pink-tinted mother-of-pearl dial and the in-house Calibre 6401.
The Royal Oak Offshore Chronograph turned Audemars Piguet’s luxury-sports icon into something larger, bolder and more provocative. Three decades on, “The Beast” still explains where modern high-end sports watches went next.
The Royal Oak Selfwinding Flying Tourbillon now arrives in full Bleu Nuit, Nuage 50 ceramic, pairing AP’s signature deep blue with a restrained open tourbillon display.
Audemars Piguet introduces three new 37mm Royal Oak Offshore Selfwinding Chronograph models with vivid Tapisserie dials, lightweight case options, diamond-set details and the in-house Calibre 6401.
Luxury watch brands are reshaping retail through private salons, cafés, restaurants, lounges and curated journeys that turn collecting into a more social and immersive experience.
From Breguet’s battle against gravity to the multi-axis creations of the 2000s, the tourbillon’s evolution reveals how precision engineering became mechanical theatre.
Swatch’s crossover watches with Omega, Blancpain and Audemars Piguet have turned serious icons into colourful, attainable talking points for a new kind of collector.
From Zenith’s platinum Naoya Hida edition to Swatch and Audemars Piguet’s playful Royal Pop, these collaboration watches prove that a second signature only works when it changes the watch for the better.
Audemars Piguet expands the Royal Oak Offshore line with three 42mm automatic chronograph models in steel or titanium, pairing the collection’s muscular profile with vivid colour accents and the in-house Calibre 4404.
Audemars Piguet brings its new Calibre 6401 to the 37 mm Royal Oak Offshore Selfwinding Chronograph with three vivid models in titanium and pink gold.
Audemars Piguet’s new Royal Oak Offshore Selfwinding Chronograph trio pairs 42mm steel and titanium cases with vivid dial accents and the flyback calibre 4404.
Audemars Piguet adds six colourful Royal Oak Offshore Chronographs across 42 mm and 37 mm sizes, pairing vivid accents with modern integrated chronograph movements.
Audemars Piguet’s openworked watches show how traditional hand finishing, ultra-thin movements and shaped cases helped turn skeletonisation into a modern collecting category.
A guide to five recent chronograph watches that push the complication forward through split timing, new actuation systems, concealed displays and ultra-thin engineering.
Miami Watch Club president Lex Borrero sees watches as chapters in a longer story, from an early Rolex bought on finance to a dream Audemars Piguet Royal Oak perpetual calendar.
Ben Li, better known as Inkdial, has built a distinctive place in modern watch culture by translating beloved wristwatches into detailed pen-and-marker illustration.
A sharp shortlist of six approachable mechanical watches from Timex, Swatch and Audemars Piguet, Seiko, Tissot, Titan and Sero Watch Company.
Geneva’s May 2026 watch auctions were full of major results, but some of the most compelling watches were the stranger, rarer and more technically imaginative pieces just below the brightest spotlight.