The Berneron Mirage 38 Miroir brings a flipped, openworked display to the independent brand’s asymmetric gold watch, with the new calibre 283 visible from the dial side.
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The Louis Erard Marqueterie de Paille brings Bernardo d’Orey’s straw marquetry craft to a 39mm stainless steel dress watch limited to just 25 pieces.
Lowenthal returns with the Villoresi Chronograph, a limited hand-wound column-wheel chronograph inspired by a 1951 Ferrari victory watch and finished with deliberately aged dials.
The 20-piece Arnold & Son HM London Skyline pairs a blue mother-of-pearl cityscape dial with an ultra-thin hand-wound movement, created with British retailer The Limited Edition.
The new Mirage 38 Miroir brings Berneron’s asymmetrical watchmaking language to an inverted Calibre 283, with gold construction taken to rare extremes and an optional full 18k gold bracelet.
Rado has opened its first dedicated Australian boutique in Melbourne, bringing the Swiss brand’s ceramic-focused watchmaking into a more immersive retail setting.
The Panerai Luminor Marina PAM01707 brings the brand’s high-tech Carbotech material into a design language shaped by vintage cues.
The new Classics Moneta Handwinding brings a manual La Joux-Perret movement, a salmon gradient dial and a protected coin-edge bezel to Frederique Constant’s compact dress-watch line.
The Bell & Ross BR-X5 Meteorite pairs the brand’s technical steel architecture with a solid Muonionalusta meteorite dial, limited to 250 pieces.
Longines revisits the medical-era chronograph with the Master Collection Chrono Monopusher, a single-pusher watch built around the charm of a pulsometer scale.
The updated Longines Master Chronograph Moonphase brings the flagship complication into a cleaner 41mm case with a refined dial and the brand’s exclusive column-wheel calibre L687.5.
The refreshed Longines Master line gains a classically styled monopusher chronograph with ice-blue or silver-opaline dials, a hand-wound column-wheel movement and a CHF 3,200 price.
The refreshed Longines Master Collection Automatic expands with light blue dials, keeping the line’s classical proportions while adding a more contemporary colour option.
Omega has refreshed the Speedmaster 38 for 2026 with seven references, sharper dials, a bolder bezel and pricing from £5,500.
Longines expands the redesigned Master Collection with a first-ever monopusher chronograph for the line, a revised 41mm Chrono Moonphase and new dial and bracelet options across the three-hand range.
Omega’s Speedmaster 38 mm is being positioned with a clearer connection to the classic Moonwatch, giving the smaller chronograph a more direct link to the collection’s most recognisable identity.
Geneva Watch Days 2026 will run from September 2 to 6, bringing more than 70 watch brands, public exhibitions, workshops and new-season launches to venues across Geneva.
Louis Erard expands its slim integrated-bracelet 2340 with Mauve and Forest dial variants, pairing titanium lightness with detailed surface work and a Sellita automatic movement.
The Cubitus 5840P marks a major step for Patek Philippe’s shaped-watch line, bringing grand complication status to a collection still defining its place in the maison’s modern catalogue.
The Czapek Promenade Transparencies Aqua Blue brings a cooler, more open expression to the Promenade line, pairing its transparent dial concept with the Calibre SXH7.