Louis Erard’s 2340 is still a relatively new shape for the Le Noirmont watchmaker, but it already feels like an important one.
With its integrated bracelet, slim titanium-led case construction and quiet 1970s undertone, the model gives the brand a sportier presence without abandoning its taste for detail.
The latest Mauve and Forest editions sharpen that idea through colour and texture rather than a change in architecture.
At a glance
- Louis Erard has added Mauve and Forest dial versions to its 2340 integrated-bracelet sports watch.
- The 40mm case combines satin-finished titanium with polished stainless steel and measures just 8.95mm thick.
- The model is powered by the automatic Sellita SW300-1 with an approximate 56-hour power reserve.
A sportier Louis Erard with Jura roots
The name 2340 refers to the postal code of Le Noirmont, the Jura village where Louis Erard was born.
That detail matters because the watch is not simply an exercise in chasing the integrated-bracelet category.
It brings a more casual, wrist-hugging format into the brand’s world while keeping the kind of measured proportions and dial focus that have become central to Louis Erard’s identity.
The case remains 40mm across, with a low 8.95mm profile that should give the watch a flatter, more elegant presence than many sports watches built around visual heft.
Mauve and Forest bring texture into focus
The two new versions are separated as much by surface treatment as by colour.
Mauve uses a violet lacquered dial with an embossed oblong motif, giving the watch a softer but more graphic personality.
Forest moves in a deeper green direction, with horizontal lines that create a more architectural reading of the dial.
Both dials are framed by a minute track along the flange, while rhodium-plated hour markers and matching hands keep the display crisp.
The luminous material glows blue, a small practical detail that also suits the cooler tone of the design.
Titanium lightness with polished contrast
The 2340’s construction is one of its more interesting moves.
Louis Erard combines satin-finished titanium with polished stainless steel, creating contrast without giving up the easy-wearing advantage of a lighter case.
The integrated five-link bracelet continues the lines of the case and is made from 92 elements, which suggests a serious amount of attention paid to articulation and fit.
It closes with a spring-bar folding clasp, keeping the bracelet concept clean and coherent rather than decorative.
Details & Specifications
| Brand | Louis Erard |
|---|---|
| Model | 2340 Mauve and 2340 Forest |
| Case size | 40mm |
| Case thickness | 8.95mm |
| Case material | Satin-finished titanium with polished stainless steel |
| Dial | Mauve violet lacquer with embossed oblong pattern or Forest deep green with horizontal lines |
| Hands and markers | Rhodium-plated with blue-glowing luminescent material |
| Movement | Sellita SW300-1 automatic |
| Movement thickness | 3.60mm |
| Frequency | 4Hz |
| Power reserve | Approximately 56 hours |
| Bracelet | Integrated five-link bracelet with 92 elements |
| Clasp | Spring-bar folding clasp |
The Mauve and Forest editions don’t try to reinvent the 2340, and that’s the point.
They show how much room there is inside the existing design for colour, texture and mood, making the collection more expressive while keeping its slim, wearable sports-watch character intact.
