Ferrari’s pull has rarely been limited to the cars themselves.
In Interbrand’s Best Global Brands 2026 ranking, the Italian marque has moved up three places to 51st globally, with its brand value placed at $17.7 billion.
That figure represents growth of more than 14% over the previous year and keeps Ferrari in position as the world’s most valuable Italian brand.
At a glance
- Ferrari has climbed to 51st in Interbrand’s Best Global Brands 2026 ranking.
- The marque’s brand value is listed at $17.7 billion, up more than 14% year on year.
- Ferrari remains the world’s most valuable Italian brand and is named among Interbrand’s Top Risers.
A stronger position among global brands
Interbrand’s latest ranking places Ferrari among the study’s “Top Risers”, reflecting a year in which the marque gained ground beyond its core automotive audience.
The numbers are significant because Ferrari already operates from a position of unusual brand strength.
A three-place rise in a global table dominated by technology, consumer and luxury names suggests the Prancing Horse continues to convert cultural relevance into measurable brand value.
The influence of the Ferrari name
Interbrand gives Ferrari a Brand Strength Score of 85, a measure that points to the resilience and clarity of the marque’s identity.
Its Role of Brand score stands at 73%, underlining how much the Ferrari name itself influences consumer choice.
That matters in a sector where performance figures alone rarely explain desirability.
Ferrari’s value is built on racing heritage, scarcity, design recognition and a carefully controlled relationship with its customers.
Racing, sports cars and lifestyle
The result also reflects Ferrari’s activity across three stated areas of focus, with racing, sports cars and lifestyle forming the pillars of the company’s wider strategy.
The racing connection remains central to Ferrari’s public identity, while the sports car business continues to define the marque’s technical and emotional appeal.
The lifestyle side is increasingly important because it allows Ferrari to extend its presence into selected luxury categories without relying solely on vehicle launches.
Ferrari has also been exploring new racing avenues, including offshore sailing, which signals a broader interpretation of competition under the brand’s umbrella.
What the ranking says about Ferrari now
For collectors and enthusiasts, Ferrari’s rise is another marker of how tightly the company manages its image.
For the luxury market, it shows how a performance brand can sit comfortably alongside the world’s most valuable names by treating heritage as an active asset rather than a museum piece.
The 2026 Interbrand result doesn’t change what Ferrari is, but it does sharpen the picture of where it stands.
At $17.7 billion, the Prancing Horse remains not only an Italian industrial icon, but one of the clearest examples of how racing mythology, product discipline and brand control can translate into global value.
