Madrid has no shortage of grand hotels, but Brach Madrid arrives with a different kind of confidence.
Set on Gran Vía in a restored early 20th-century building, the seven-storey hotel brings the Paris-born Brach spirit to the Spanish capital through theatrical interiors, serious dining and a wellness programme designed for more than a quick spa visit.
Created by Evok Collection and designed by Philippe Starck, it’s a luxury address with the rhythm of a lifestyle club rather than a traditional city hotel.
At a glance
- Brach Madrid is a design-led luxury hotel on Gran Vía from Evok Collection, with interiors by Philippe Starck.
- The property has 57 rooms and suites, a restaurant, bakery, cocktail bar, rooftop terrace and a 4,300-square-foot wellness space.
- Its central location puts Puerta del Sol, Plaza Mayor, the Royal Palace and the Prado Museum within easy reach.
A Gran Vía address with cultural reach
Gran Vía gives Brach Madrid one of the city’s most energetic settings, surrounded by shopping, theatres, restaurants and late-night movement.
The hotel is positioned for travellers who want Madrid at street level, with many of the city’s headline landmarks reachable on foot.
Puerta del Sol, Plaza Mayor, the Royal Palace and the Prado Museum are all within easy reach, while Madrid-Barajas Airport is around 25 minutes away by car.
Several nearby metro stations add another practical layer, particularly for guests planning to move between the museum district, Salamanca’s boutiques and the northern neighbourhoods without relying on taxis.
Philippe Starck’s maximalist Madrid mood
The design language is unmistakably Starck, but the mood is warmer and more layered than a showpiece interior.
The reception is placed away from street level on the first floor, where polished wood, vintage-influenced furnishings, books and objets d’art create the atmosphere of a private lounge.
Across the hotel, the interiors lean into handcrafted details, rich colour and a retro glamour that feels deliberately collected rather than merely decorated.
The 57 rooms and suites continue that approach with parquet flooring, textured materials and a mix of artful objects that gives the spaces a residential eccentricity.
Rooms include features such as king-size beds, leather headboards, vintage artwork and built-in units stocked with items that range from cocktail-making equipment and art books to musical instruments and board games.
That sense of playful abundance is matched by practical quiet, with quadruple glazing and double-glazed French balcony doors helping shield rooms from Gran Vía’s constant hum.
Bathrooms take a darker, more cinematic route, combining breccia stone flooring, brass fixtures, freestanding bathtubs and spacious walk-in showers.
Dining that extends beyond the hotel guest
The ground-floor Brach restaurant has quickly become a central part of the property’s identity.
Led by Executive Chef Adam Bentalha, the kitchen focuses on Mediterranean flavours with subtle Middle Eastern influences, built around seasonal ingredients and sharing plates.
Breakfast is also served in the restaurant, combining an à la carte menu and buffet with freshly baked pastries, seasonal fruit, homemade breads and coffee.
An open-plan kitchen brings a welcome sense of theatre, allowing guests to see the chefs at work rather than keeping the morning ritual hidden behind service doors.
Brach La Pâtisserie gives the hotel another public-facing draw, with pastries and sweet pieces aimed at both visitors and Madrid locals.
By evening, the cocktail bar shifts the mood again, adding a more glamorous layer to the building’s all-day rhythm.
Wellness built for recovery as well as routine
La Capsule is one of the hotel’s most significant features, particularly in a city where luxury hotel wellness can sometimes feel like an afterthought.
The 4,300-square-foot space brings together fitness, recovery and holistic treatments, giving guests a more complete retreat from the city outside.
Facilities include a fully equipped 24-hour gym and a 20-metre swimming pool, alongside personalised treatments and advanced wellness therapies.
It suits the way many luxury travellers now use hotels in major cities, balancing museums, shopping and late dinners with recovery time that’s integrated into the stay.
Who Brach Madrid is likely to suit
Brach Madrid is best matched to travellers who want their hotel to be part of the city experience rather than a neutral base.
Its mix of Starck-designed interiors, central location, restaurant energy and substantial wellness facilities will appeal to design-conscious guests, culture-led weekenders and luxury travellers who prefer a hotel with a strong point of view.
It also works for visitors who want Madrid’s main attractions close by without giving up the atmosphere of a social, highly styled address.
In a city known for both elegance and late-night life, Brach Madrid finds its lane by making glamour feel lived-in, layered and distinctly urban.
