AssoYachtMAG has taken its 2026 edition beyond Italy with an international presentation in Cannes, timed to one of the busiest weeks in the Mediterranean yachting calendar.
The launch brought the publication onto the Croisette during Cannes Yachting Festival, placing it directly in front of yacht owners, industry partners and the wider luxury marine community.
At a glance
- AssoYacht introduced the 2026 edition of AssoYachtMAG internationally during Cannes Yachting Festival.
- The evening took place at Vilebrequin La Plage on Boulevard de la Croisette, with Maison Taittinger shaping the Champagne experience.
- Across the Cannes and Monaco boat shows, 800 copies are being delivered aboard yachts in harbour and at anchor.
A Croisette launch for yacht owners
The Cannes event followed the magazine’s earlier debut in Porto Rotondo on August 19, giving AssoYachtMAG a second moment in a setting with unmistakable international reach.
Held on the evening of September 10 at Vilebrequin La Plage, the gathering was reserved for yacht owners, partners and friends of AssoYacht.
That choice of venue matters, because Cannes Yachting Festival is more than a trade calendar fixture.
For yacht owners and captains, it’s a working social circuit where new launches, services, networks and relationships are shaped in real time along the waterfront.
Champagne, Sardinia and a Mediterranean editorial mood
The evening was built as a Champagne experience with Maison Taittinger, extending a partnership already present inside the magazine through an editorial feature dedicated to Sardinia’s five most iconic toasts.
It’s a fitting tone for a title that sits between ownership culture, travel, lifestyle and the practical world of recreational boating.
Lexden Luxe handled event coordination, while Navigo International co-organised the Cannes presentation.
Navigo International is the division focused on expanding Navigo’s presence beyond Italy, with Navigo recognised as Tuscany’s largest nautical company network and one of Europe’s significant marine-sector networks.
Why distribution aboard yachts matters
AssoYacht is using the Cannes and Monaco boat shows as the opening chapter of its international season.
During the two events, 800 copies of AssoYachtMAG are being placed directly aboard yachts moored in the harbour and at anchor, a targeted approach that speaks to how this audience actually moves through the season.
Rather than relying on general distribution, the magazine is being positioned where owners, guests and captains are already spending time.
For a specialist title connected to an owners’ association, that kind of direct placement is both practical and symbolic.
The association behind AssoYachtMAG
AssoYacht, formally Associazione Armatori del Diporto, brings together yacht owners, professionals and companies active in recreational boating.
The Rome-headquartered association represents its members before public institutions and supports them through AssoYacht Points, local hubs designed to assist owners and captains on docks, in shipyards and in offices.
AssoYachtMAG is published by the association and registered with the Court of Lucca.
Its Cannes presentation gives the 2026 edition a broader platform, connecting Italian yachting culture with an audience moving between the Mediterranean’s major autumn boat shows.
