Toyota GR Supra and BMW Z4 bow out of the US new-car market

The Toyota GR Supra and BMW Z4 have quietly reached a significant milestone in the United States.

CarsDirect has reported that both sports cars are now sold out nationwide, closing the door on new examples for buyers who waited until the end of the production run.

For two enthusiast cars that shared engineering roots but spoke to different audiences, it’s a neat and slightly abrupt ending.

At a glance

• The Toyota GR Supra and BMW Z4 are reportedly sold out as new cars in the United States.
• Production of both models ended in March 2026 at Magna Steyr’s assembly plant in Austria.
• Buyers seeking either car now need to look to the used-car market, with no remaining new-car inventory reported.

A shared platform reaches its endpoint

The fifth-generation Toyota GR Supra and third-generation BMW Z4 were among the more closely watched sports-car pairings of the modern era.

The BMW arrived first in 2019, while the Supra followed in 2020 with a familiar nameplate and a very different development story from its predecessors.

Both cars were assembled by Magna Steyr in Austria, and production ended there in March 2026.

That gives the Z4 an eight-model-year run in this generation, while the current Supra lasted for six model years.

Farewell editions signalled the end

The end did not come entirely out of nowhere.

Rumours around the Z4’s future had circulated since 2022, and BMW introduced a Final Edition in December 2025.

Toyota had already shown its own farewell version of the GR Supra in April 2025, giving the coupe a formal send-off before production wound down.

Neither BMW nor Toyota has officially explained the decision to discontinue the cars.

Reports have pointed to weak demand as a possible factor, a familiar pressure point for low-volume sports cars in a market increasingly shaped by SUVs, electrification and broader platform economics.

What this means for buyers and collectors

The immediate consequence is simple.

Anyone looking for a brand-new GR Supra or Z4 in the US will now have to pivot to the used-car market.

That changes the buying conversation, especially for shoppers who wanted a final-year car or one of the farewell editions.

It also gives both models a clearer place in recent sports-car history.

The Z4 served as BMW’s compact roadster through a period when the segment was shrinking, while the Supra revived one of Toyota’s most recognisable performance badges in a form that divided purists but kept a six-cylinder sports coupe on sale.

Details & Specifications

The GR Supra and Z4 leave behind different legacies, but their shared exit says plenty about the state of compact sports cars.

For enthusiasts still determined to own one, the hunt now moves from dealer inventory to the second-hand market.