Lamborghini has added two more theatrical names to its legal armoury.
The Italian supercar maker filed trademark applications last month with the European Union Intellectual Property Office for Delirio and Atrevido, though neither name has been attached to a confirmed vehicle.
For a brand that treats naming as part of the spectacle, the filings are worth watching even if they don’t yet point to a production model.
At a glance
- Lamborghini has filed EU trademark applications for the names Delirio and Atrevido.
- The filings cover automobiles as well as related products including parts, electronics, clothing and toy cars.
- No specific model, concept, launch plan or production use has been confirmed.
Two protected names, no confirmed car
Trademark filings are not product announcements, and Lamborghini has made no confirmed link between Delirio, Atrevido and any future model.
That distinction matters, because manufacturers often protect names well before deciding whether they’ll appear on a showroom car, a limited edition, a concept or something else entirely.
In this case, the filings suggest Lamborghini is reserving flexibility rather than revealing a launch plan.
The covered categories include automobiles and a wider group of branded goods, which means the names could be used across a car programme and associated merchandise if Lamborghini chooses to proceed.
Atrevido keeps the bullfighting thread alive
Atrevido is reported to take inspiration from a Spanish fighting bull from 1966, which would place it neatly within Lamborghini’s long-running habit of drawing from bullfighting history.
That lineage has been central to the brand’s identity for decades, giving its most dramatic cars names that feel combative before the engine is even started.
Delirio moves in a slightly different register, but it still fits Lamborghini’s appetite for names with a sense of theatre.
Both feel calibrated for the marque’s world of low-slung V12 heritage, sharp-edged design and limited-run spectacle, even if their actual use remains undecided.
What the filings actually cover
The trademark applications are broad enough to protect the names well beyond a badge on a rear decklid.
They include vehicle parts, electronics, apparel and toy cars, alongside automobiles themselves.
That breadth is common for a brand with Lamborghini’s licensing reach, where a name can travel from a car to accessories, collectibles and lifestyle products.
It also leaves open the possibility that Delirio or Atrevido could appear as a trim name, a special edition label or a piece of branded merchandise rather than a standalone model.
Why these names are worth tracking
Lamborghini’s naming choices often become part of the mythology around a car, especially when tied to limited production or a significant technical shift.
For collectors and brand watchers, a trademark filing can be an early clue, but it’s not proof that a new car is imminent.
The sensible read is simple enough: Lamborghini is protecting two highly brand-appropriate names while keeping its future product options open.
Until a vehicle, concept or edition is formally attached to either Delirio or Atrevido, the names remain possibilities rather than promises.
