London nightlife has always been at its best when a room feels bigger than its floor plan.
NinetyNine Regent Street is set to open in October with that idea firmly in mind, taking over the former home of The Cuckoo Club and adding a new two-floor chapter to an address with more than seven decades of late-night history.
The new venue is built around music, atmosphere and service, rather than novelty, with two distinct rooms designed to carry the evening from first drink to last record.
At a glance
- NinetyNine Regent Street will open in October at the former home of The Cuckoo Club.
- The two-floor venue combines The Club Room upstairs with The Vinyl Room downstairs for dancing, listening, drinks and late-night hospitality.
- Access will operate through guest lists, relationships and table reservations, with a 21+ policy and advance reservations strongly recommended.
A West End address with a long memory
The site’s nightlife story reaches back to the mid-1950s, when Al Burnett’s Stork Club helped define a particular kind of West End glamour.
At its height, the Stork Club attracted figures from politics, royalty and cinema, including Prime Minister Harold Macmillan, John Profumo, King Hussein of Jordan, Frank Sinatra, Elizabeth Taylor, Ava Gardner and Peter Sellers.
That mix of public life and popular culture gave the address a rare status in London after dark, where power, celebrity and performance could occupy the same room.
From 2005, The Cuckoo Club gave the building another defining identity, pairing members’ club intimacy with the voltage of a nightclub across two floors.
Leonardo DiCaprio, Rihanna, Sir Mick Jagger, Bono, Natalie Portman, Jason Statham and Axl Rose were among the names photographed or reported at the club, while Prince William, Prince Harry and Catherine Middleton were also among its guests.
NinetyNine arrives with that history in the walls, but its purpose isn’t to stage a revival.
It is being positioned as a new venue for today’s London, shaped around how people actually want a night to unfold.
The Club Room and The Vinyl Room set different tempos
The venue is divided between two spaces, each with its own pace and purpose.
Upstairs, The Club Room will act as the main dance floor, with an open-format music policy moving through hip-hop, R&B, house, pop and familiar records that carry a room with them.
The programme is intended to be led by atmosphere rather than strict genre rules, with selected headline nights handing the room over to invited artists.
Downstairs, The Vinyl Room starts the evening as a more intimate hi-fi listening lounge and vinyl bar.
Its soundtrack leans towards house, disco and electronic music, before the lights drop and the volume rises enough for the room to become a party in its own right.
That split is the interesting part of the concept.
Rather than forcing guests to choose between a listening bar, a cocktail room and a late-night club, NinetyNine is designed to let the night change shape without changing address.
Dark rooms, warm light and fewer gimmicks
The interiors are described as timeless rather than themed, with rich materials, warm architectural lighting, intimate seating and a dark, cinematic atmosphere.
The emphasis is on the room, the people, the music and the service, not short-lived visual tricks.
That restraint matters in a city where nightlife concepts can burn brightly and date quickly.
NinetyNine appears to be aiming for a more durable mood, one that feels considered but not over-produced.
The team behind the venue has described the idea as a response to a fragmented night out, where music, atmosphere and hospitality are often found in separate places.
“We wanted to bring those things back together under one roof, somewhere considered and curated, but still spontaneous, generous and fun,” the NinetyNine team says.
Food, drinks and the door
Food and drink are designed to support the evening rather than interrupt it.
The Vinyl Room will serve a concise selection of elevated comfort food in an informal format, alongside classic cocktails, Champagne and premium spirits.
The approach is deliberately direct, built around familiar things done properly.
Access will operate through guest lists, relationships and table reservations, with advance reservations strongly recommended.
Walk-ins will be subject to availability and the club’s door policy.
NinetyNine will operate a 21+ policy, and valid original photo identification will be required.
The ownership group brings together Kevin Cole, Raj Devani, Romain Fargette, Corrado Mozzillo and Gennaro Salerno, whose careers have crossed through several London nightlife names.
Corrado Mozzillo and Gennaro Salerno bring experience from Cuckoo and Toy Room, Raj Devani from Project and Scandal, and Kevin Cole from Aristocrat, Scandal, Cuckoo and Tabū.
For regulars of London’s late-night circuit, that collective experience is part of the signal.
NinetyNine Regent Street is not simply reopening a famous room, but trying to give a known address a fresh reason to matter after midnight.
