Naoya Hida & Co. has laid out an unusually broad 2026 collection, with 10 watches spanning familiar three-hand designs, a gold moonphase, rectangular dress pieces and the brand’s first chronograph.
For a maker that began watch production in 2019 with only a handful of pieces, the range shows how far the Japanese atelier has moved while staying close to its core language: restrained cases, old-world proportions, hand-finished dials and sharply engraved details.
The TYPE1E Keeps the Cult Formula Intact
The TYPE1E is the latest development of Naoya Hida’s best-known watch, replacing the TYPE1D with a series of small but meaningful adjustments.
The case is now slightly smaller than the previous 37mm version, while a newly designed domed sapphire crystal raises the overall thickness from 9.8mm to 10.9mm.
The essential character remains unchanged: a Calatrava-leaning steel case, an oversized crown, a manually wound Valjoux-derived movement and a German silver dial with engraved Breguet numerals and blued leaf hands.
Production is expected to be around 25 pieces across 2026 and 2027, with pricing set at USD 19,500.
A Porcelain Dial Moves the TYPE2 Into New Territory
The TYPE2C-2 is a more unexpected evolution, because it introduces the first porcelain dial in the Naoya Hida catalog.
The TYPE2 has always been the slightly more mid-century expression of the brand’s round watch format, with central seconds and carved Arabic numerals at the cardinal points.
By moving from the familiar German silver dial to porcelain, the TYPE2C-2 gives the design a different sense of light and surface while keeping the restrained, hand-led feel that defines the marque.
Only about 10 examples are planned for 2026 and 2027, each priced at USD 19,500.
Gold, Lapis and Engraving for the TYPE3B-4
The TYPE3B-4 sits at the ornate end of the 2026 lineup, pairing a solid yellow gold case with hand engraving and a moonphase display.
The Art Nouveau-style engraving across the flanks and lugs will naturally draw attention, but the dial’s moonphase is just as important to the watch’s identity.
The moon is finely engraved and set against a lapis lazuli night sky, with gold hands and leaf-filled numerals continuing the warmer tone of the case.
Production is extremely limited at roughly two pieces per year, with a retail price of USD 108,300.
The Rectangular TYPE5 Returns With Sharper Proportions
Naoya Hida’s rectangular case, introduced in 2024, returns as the TYPE5B and TYPE5B-1 with a more resolved profile.
The updates include shorter lugs, a wider stepped case flank, larger hands and revised dial details, all of which make the shape feel more deliberate without changing its quiet dress-watch personality.
The TYPE5B uses the brand’s familiar mid-century Arabic layout, while the TYPE5B-1 shifts to Breguet-style numerals and adds an acrylic crystal for a stronger period feel.
Each version is expected to be made in about 10 pieces for 2026 and 2027, priced at USD 26,700.
The TYPE7A Is Naoya Hida’s First Chronograph
The headline debut is the TYPE7A, the first chronograph from Naoya Hida & Co.
It is a compact 36mm steel chronograph with curled lugs, pump pushers and a German silver dial, clearly channeling the balanced sport-elegance of mid-century chronographs without feeling oversized or theatrical.
The movement choice is central to the appeal: a small number of vintage Valjoux 23 manually wound chronograph calibres will power the watch.
That calibre has deep historical standing and appeared in watches from several of the great Swiss houses, making it a fitting mechanical anchor for a brand so invested in classical form.
Around 10 examples of the TYPE7A are planned for 2026 and 2027, with pricing at USD 38,300.
The 31mm TYPE8A Adds a Smaller Dress Watch
The other all-new model is the TYPE8A, a compact 31mm dress watch with small seconds at six o’clock.
Its proportions recall classic small case references from Patek Philippe and Breguet, but the watch is equipped with Naoya Hida’s new calibre 2326SS, visible through an open caseback.
A domed sapphire crystal completes the traditional profile, while the scale makes it one of the most distinctive propositions in the 2026 collection.
Production is planned at 20 pieces across 2026 and 2027, with a price of USD 23,100.
Taken together, the 2026 releases show Naoya Hida broadening its vocabulary without abandoning the qualities that built its following: small cases, careful engraving, disciplined dials and production numbers that keep each watch firmly in collector territory.