Lamborghini’s latest one-off Urus SE is aimed squarely at the intersection of super-SUV culture and gaming nostalgia.
Created with Xbox, the Urus SE Master Chief 117 Edition takes its cues from Halo: Combat Evolved and the armour of its central character, Master Chief.
It’s not headed for showrooms, but the project is a sharp reminder of how deeply gaming has moved into the visual language of performance cars.
At a glance
- Lamborghini and Xbox have created a one-off Urus SE Master Chief 117 Edition inspired by Halo.
- The SUV wears matte green bodywork, gold-tinted windows, UNSC graphics and the 117 designation.
- The full-size car won’t enter production, though limited 1:18-scale replicas are being offered through a sweepstakes.
A Halo-inspired Urus with unmistakable cues
The treatment is deliberately direct rather than subtle, using Master Chief’s armour as the visual brief.
The exterior is finished in a matte green that mirrors the Spartan super-soldier’s battlefield suit, giving the Urus SE an identity that fans of the franchise will recognise immediately.
Lamborghini has paired that with gold-tinted windows, a clear nod to the character’s visor.
Along the sides, the SUV carries the UNSC crest and the “117” marking associated with Master Chief, turning the car into a rolling tribute rather than a generic themed wrap.
Why this collaboration lands beyond novelty
Automotive collaborations with gaming brands can easily feel like marketing exercises, but Halo is unusually well suited to this kind of treatment.
Master Chief’s silhouette is built around armour, angular presence and military science-fiction detailing, all of which translate cleanly onto a muscular SUV like the Urus SE.
The Urus is already Lamborghini’s most road-dominant shape, so the Master Chief theme doesn’t need to fight the proportions of the car.
Instead, the matte green finish, gold glass and military insignia sharpen the SUV’s existing stance.
A one-off build with miniature access for fans
The Urus SE Master Chief 117 Edition is strictly a one-off creation.
That means there won’t be a production run for collectors, Lamborghini clients or Halo fans looking to commission one through regular channels.
There is, however, a smaller way into the project.
Lamborghini and Xbox are making a limited number of 1:18-scale replicas available through a special sweepstakes, giving fans a chance to own the concept in miniature form.
Details & Specifications
| Brand | Lamborghini |
|---|---|
| Model | Urus SE Master Chief 117 Edition |
| Collaboration | Xbox |
| Inspiration | Halo: Combat Evolved and Master Chief |
| Exterior finish | Matte green |
| Window treatment | Gold tint inspired by Master Chief’s visor |
| Graphics | UNSC crest and 117 designation |
| Production | One-off creation |
| Replica availability | Limited 1:18-scale models offered through a sweepstakes |
As a one-off, the Master Chief 117 Edition is less about expanding the Urus range and more about cultural placement.
For Lamborghini, it’s a visually loud crossover into one of gaming’s most recognisable worlds; for Halo fans, it’s a rare moment where the franchise’s iconography has been translated onto an actual Lamborghini.
