Ferrari’s first electric car now has an Australian price, and it lands exactly where you’d expect a Maranello flagship to land.
The Ferrari Luce will start from $991,446 before on-road costs locally, placing it above the Purosangue and within touching distance of some of the brand’s most focused recent performance models.
Deliveries in Australia aren’t expected until the fourth quarter of 2027, so this is less an imminent showroom arrival than an early marker for Ferrari’s electric era.
At a glance
- The Ferrari Luce has been priced from $991,446 before on-road costs in Australia.
- Ferrari’s first EV uses four electric motors producing a combined 772 kW and 990 Nm.
- Australian deliveries are expected in the fourth quarter of 2027, with pricing sitting above the Purosangue and just above the 296 Speciale.
Australian pricing places the Luce in rare company
At $991,446 before on-road costs, the Luce immediately becomes one of Ferrari’s most expensive new models on sale in Australia.
It sits above the Purosangue, which begins at $839,992 before on-road costs, and slightly above the 296 Speciale at $984,020.
It remains just below the 849 Testarossa Assetto Fiorano, which is priced at $1,010,485 before on-road costs.
The local number is also notably higher than the European starting price of €550,000, which is equivalent to roughly $891,000.
That gap won’t surprise Australian buyers used to local pricing realities, but it does underline just how premium Ferrari intends its first EV to be.
Four motors and proper Ferrari-scale output
The Luce is built around a four-motor electric drivetrain, with one motor driving each wheel.
Combined output is listed at 772 kW, or 1035 hp, with 990 Nm of torque.
Those figures put the Luce firmly in the modern hyper-performance conversation, even before Ferrari details how the car’s torque vectoring, chassis tuning and braking systems shape the driving experience.
The battery is a 122 kWh unit developed in-house by Ferrari, paired with an 800V electrical architecture.
Ferrari quotes a driving range of more than 530 km on the WLTP cycle, giving the Luce long-distance usability on paper rather than making it purely a short-burst performance statement.
What the timing says about Ferrari’s EV rollout
The late-2027 delivery window gives Australian buyers a long wait, but it also reflects the significance of the car inside Ferrari’s wider line-up.
This isn’t a compliance EV or a quiet experiment hidden at the edge of the catalogue.
By pricing the Luce so close to its special-series and top-end performance machinery, Ferrari is presenting electric power as part of its core identity rather than a separate branch of the brand.
That positioning matters for collectors as much as it does for early EV adopters.
The Luce will appeal to Ferrari clients who want the first chapter of the marque’s electric story, but also to buyers who expect the power, drama and technical ambition that usually come with a near-million-dollar Ferrari.
Details & Specifications
| Brand | Ferrari |
|---|---|
| Model | Luce |
| Powertrain | Four electric motors, one per wheel |
| Power | 772 kW / 1035 hp |
| Torque | 990 Nm / 730 lb ft |
| Battery | 122 kWh, developed in-house |
| Electrical architecture | 800V |
| Range | More than 530 km WLTP |
| Australian price | $991,446 before on-road costs |
| Australian deliveries | Expected fourth quarter of 2027 |
The Luce arrives as a defining model for Ferrari, not simply because it’s electric, but because it has been priced and engineered with the confidence of a true flagship.
