Bangkok’s place on the regional watch map is getting harder to ignore.
Siam Paragon Bangkok Watch Week will return from 22 to 27 September 2026, bringing its second edition back to one of the city’s most prominent luxury retail addresses.
After a strong debut in 2025, the fair is growing in scale, ambition and institutional weight, with more than 45 participating brands expected across six days.
At a glance
- Siam Paragon Bangkok Watch Week returns from 22 to 27 September 2026 for its second edition.
- The fair will bring together more than 45 maisons, jewellery houses and independent watchmakers at Siam Paragon.
- The 2026 edition adds a Fondation de la Haute Horlogerie collaboration, an Academy Lounge and a larger collector programme.
A bigger fair at Siam Paragon
The 2026 edition will again be staged at Siam Paragon, with exhibitions, collector pieces, symposiums and hands-on experiences planned throughout the event.
The format is designed to speak to a broad audience, from seasoned collectors and brand executives to enthusiasts who want closer access to fine watchmaking than a boutique counter usually allows.
Returning names include A. Lange & Söhne, Bovet, Breitling, Bvlgari, Cartier, Chopard, Grand Seiko, H. Moser & Cie., Hublot, IWC Schaffhausen, Jaeger-LeCoultre, TAG Heuer and Vacheron Constantin.
That list already gives the event a solid centre of gravity, with major Swiss maisons, Japanese watchmaking and contemporary haute horlogerie all represented.
Independent watchmaking joins the spotlight
The new additions for 2026 make the fair more interesting from a collector’s point of view.
Blancpain, Breguet and Tudor bring significant brand recognition, while Greubel Forsey, MB&F, Ressence and Speake-Marin give the independent scene a much stronger presence.
Parmigiani Fleurier, Roger Dubuis, Jacob & Co. and Bremont add further range, spanning restrained high-end finishing, expressive complications and modern tool-watch territory.
Universal Genève is also part of the expanded roster, which should attract attention given the industry’s close watch on the marque’s revival.
Collector momentum in Bangkok
The first edition in 2025 drew more than 20,000 visitors, including over 200 international collectors.
During the exhibition period, luxury watch sales rose by 92 percent compared with the same period the year before, a figure that underlines the commercial pull of the event as well as its cultural value.
For 2026, Siam Paragon is expecting more than 40,000 visitors and over 400 international collectors.
Those numbers suggest the fair is moving quickly from a promising local initiative to a serious regional fixture.
FHH brings education and certification to the programme
A major development for 2026 is the collaboration with the Fondation de la Haute Horlogerie.
The partnership will expand The Symposium programme, with founders, CEOs, industry leaders, master watchmakers, creatives and collectors taking part in talks and discussions around fine watchmaking culture.
The FHH will also host an Academy Lounge at the fair, described as its first initiative of this kind in Southeast Asia.
The space will offer educational resources, expert guidance and FHH certification programmes for collectors, brand executives and industry professionals.
Visitors can also take part in workshops led by Swiss master watchmakers from participating brands, adding a practical layer to an event that could otherwise be dominated by display cases and product launches.
With a larger brand list, a more developed educational programme and rising international collector interest, Bangkok Watch Week 2026 looks set to strengthen the city’s position as one of Southeast Asia’s most compelling fine watch destinations.
