PUMA and AL-HILAL have introduced the club’s 2026/27 Third kit, closing the season’s kit story with a darker, more technical take on the Saudi club’s identity.
The jersey leans into the atmosphere of match nights, pairing a deep near-black base with the club’s familiar sky blue and a UV-reactive detail designed to reveal itself after dark.
It’s a kit made to feel restrained at first glance, then more expressive when the light changes.
At a glance
- PUMA and AL-HILAL have unveiled the club’s 2026/27 Third kit under the theme “A glory that continues to shine.”
- The near-black jersey features sky blue detailing and UV-reactive PUMA and AL-HILAL logos that glow under UV light.
- The kit will be available from September 10 through AL-HILAL, PUMA, Blu Store and official retail channels.
A night-match idea in kit form
The new Third kit takes its visual cue from AL-HILAL’s history under stadium lights.
Its main colour is a deep, almost black tone, offset by sky blue through the collar, sleeves and side panelling.
That contrast gives the shirt a quiet presence in daylight, rather than the more obvious brightness often associated with alternate football kits.
The hidden twist is the UV-reactive treatment applied to the PUMA and AL-HILAL logos, which brings both marks into a visible glow when exposed to UV light.
It’s a neat piece of kit theatre, but it also serves the wider idea behind the design.
The club’s theme for the release, “A glory that continues to shine,” is translated here without turning the shirt into a slogan-heavy piece of merchandise.
Subtle branding with a technical edge
PUMA has kept the jersey’s surface relatively controlled, allowing the glow effect and club colours to do most of the work.
The woven crest gives the shirt a traditional football detail, while tonal sponsor branding helps maintain the low-key look.
Jonathan Bannister, Head of Marketing at PUMA Middle East, described light as the personal detail chosen for this AL-HILAL release.
He noted that the UV treatment allows the jersey to tell “two stories” depending on when it’s seen, calling it one of the most technical and meaningful pieces PUMA has built for the club.
That technical character is important because it gives the Third kit a reason to exist beyond simply changing colour.
For supporters, it’s the kind of feature that feels tied to wearing the shirt in real settings, from night matches to streetwear use after dark.
Designed for supporters who carry the club everywhere
AL-HILAL’s Chief Marketing and Content Officer, Vanessa Basora, framed the kit around continuity and pride.
Her comments point to a design meant for fans who see the club as part of daily life, not just something worn on matchday.
That matters for a Third kit, especially one with a darker palette and more fashion-facing finish.
It needs to work in the stands, but it also needs enough restraint to make sense away from the stadium.
The 2026/27 Third kit appears to aim for exactly that middle ground, where club symbolism, technical detailing and everyday wearability meet.
Details & Specifications
| Brand | PUMA |
|---|---|
| Club | AL-HILAL |
| Season | 2026/27 |
| Kit | Third kit |
| Main colour | Deep near-black |
| Accent colour | AL-HILAL sky blue |
| Key detail | UV-reactive PUMA and AL-HILAL logos |
| Crest | Woven AL-HILAL crest |
| Branding | Tonal sponsor branding |
| Availability date | September 10 |
| Retail channels | AL-HILAL official channels, official online store, Blu Store, official AL-HILAL retail stores, PUMA online and retail stores |
| Saudi Arabia delivery | Free delivery, next business day delivery in Riyadh for eligible orders placed before midday, and two to three day delivery across the rest of the Kingdom |
| Returns | Free and easy returns within Saudi Arabia |
The AL-HILAL 2026/27 Third kit is a confident closer to the club’s kit cycle, using darkness, light and restraint to create something that should appeal as much to collectors as to supporters planning to wear it through the season.
