Urban Automotive and Visionnaire have created a one-off Range Rover Long Wheelbase Autobiography to mark the opening of Visionnaire’s London flagship in Knightsbridge.
The project is an interesting meeting point between British automotive personalisation and Italian interior craft, with the cabin treated less like a car interior and more like a private living space on wheels.
Presented at Visionnaire London on Brompton Road, the commission shows how far luxury car customisation has moved beyond paint, trim and badges.
At a glance
- Urban Automotive and Visionnaire have unveiled a one-off Range Rover Long Wheelbase Autobiography in London.
- The SUV combines Urban’s carbon fibre Widetrack styling with a cabin inspired by Visionnaire’s Adele armchair.
- The reveal coincides with the opening of Visionnaire’s five-level Knightsbridge flagship at 171–175 Brompton Road.
A Knightsbridge debut for a highly tailored Range Rover
The Range Rover was shown for the first time inside Visionnaire’s new London home, a five-level flagship positioned in the heart of Knightsbridge’s design district.
The setting matters because this isn’t simply an aftermarket styling exercise.
Visionnaire has built its reputation around Italian craftsmanship, sculptural furniture and bespoke interiors, while Urban Automotive is known for reworking luxury SUVs with a sharper, more individual presence.
Together, the two brands have treated the Range Rover as a moving extension of a contemporary residence.
Carbon fibre bodywork with a restrained performance edge
The exterior receives a custom two-tone finish paired with Urban Automotive’s full carbon fibre Widetrack styling programme.
That package includes a replacement carbon fibre bonnet, carbon fibre front and rear bumpers, and dedicated Urban exterior components.
The result gives the Long Wheelbase Autobiography a more assertive stance without losing the clean proportions that make the modern Range Rover so effective as a luxury object.
Exposed carbon fibre adds visual tension against the bespoke paintwork, bringing a technical note to a vehicle otherwise defined by polish and composure.
An interior shaped by Visionnaire’s Adele armchair
The cabin takes its creative lead from the Adele armchair, designed by architect and designer Marco Piva for Visionnaire.
That piece is known for its curved outer shell, generous inner volume, embroidered leather surface and fan-texture detailing, with a bendable aluminium profile that itself draws from the automotive world.
Inside the Range Rover, those ideas have been reinterpreted through cream and green Alcantara upholstery, bespoke quilting, bronze metal accents and exclusive Urban x Visionnaire branding.
The connection is subtle but deliberate, with the cabin aiming for the enveloping feel of a lounge chair rather than the familiar language of a high-end SUV.
Aro Omar shaped the creative concept, design narrative and material palette, bringing an interiors-led sensibility to the commission.
Her long-standing creative relationship with Visionnaire is visible in the way the vehicle’s detailing moves between furniture, craft and automotive personalisation without feeling like a simple theme applied after the fact.
Details & Specifications
| Brand | Range Rover, customised by Urban Automotive and Visionnaire |
|---|---|
| Model | Long Wheelbase Autobiography |
| Exterior | Custom two-tone finish |
| Bodywork | Urban Automotive carbon fibre Widetrack styling programme |
| Carbon fibre elements | Replacement bonnet, front bumper and rear bumper |
| Interior inspiration | Visionnaire Adele armchair by Marco Piva |
| Cabin materials | Cream and green Alcantara, bespoke quilting and bronze metal accents |
| Branding | Exclusive Urban x Visionnaire details |
| Reveal location | Visionnaire London, 171–175 Brompton Road, Knightsbridge |
| Production | One-off commission |
Personalisation as the real luxury signal
Matthew Welch, Managing Director of Urban Automotive, describes the commission as a meeting of two brands focused on bespoke work, craftsmanship and timeless design.
His view reflects a broader shift in the luxury market, where individuality and material depth often carry more weight than overt display.
For Visionnaire, the project also expands the brand’s design language beyond furniture and interiors, placing its ideas about living, comfort and craft into a vehicle cabin.
That makes this Range Rover most relevant to collectors and clients who already see a car as part of a wider lifestyle ecosystem.
As a one-of-one piece, it’s not about broad availability or production numbers.
Its purpose is more precise, showing how automotive tailoring and interior design can meet in a way that feels considered, personal and unmistakably contemporary.
