Hongqi has arrived in Australia under the HQ name, and it’s chosen a large electric luxury SUV to make the first impression.
The 2027 E-HS9 brings six-seat packaging, dual-motor performance and styling led by Giles Taylor, the former Rolls-Royce design chief.
It’s a notable market entry because the E-HS9 isn’t trying to look like another anonymous electric crossover.

At a glance
- Hongqi has launched in Australia under the HQ name with the 2027 E-HS9 electric SUV.
- The E-HS9 combines a 411 kW dual-motor all-wheel-drive setup with a six-seat luxury cabin.
- Indicative pricing is under $150,000 before on-road costs, with deliveries scheduled to begin on January 18, 2027.
A flagship electric SUV for HQ’s Australian debut
The E-HS9 sits at the large luxury end of the electric SUV market, with a dual-motor all-wheel-drive system producing 411 kW, or 550 hp, and 606 Nm of torque.
Hongqi claims a 0-100 km/h time of 5.5 seconds and a 200 km/h top speed.
The battery is a 120 kWh ternary lithium pack, with a claimed WLTP range of 548 km.
Adaptive air suspension with Continuous Damping Control is included, along with variable ride height and 21-inch alloy wheels.
Giles Taylor’s exterior gives the E-HS9 its theatre
The design connection is one of the E-HS9’s more interesting talking points.
Its exterior was designed by Giles Taylor, whose tenure as Rolls-Royce design chief gives the SUV an immediate point of reference in the luxury world.
The front end uses a vertical-bar grille and matrix LED headlights, giving the E-HS9 a formal, upright presence rather than the softened face common to many electric SUVs.
A C-pillar battery display adds a more unusual flourish, turning a functional EV readout into part of the exterior treatment.
A six-seat cabin with executive emphasis
Inside, the E-HS9 is configured as a six-seater, with independent second-row seats as a central part of its luxury pitch.
The cabin also includes a panoramic roof, four-zone climate control and a 16-speaker Bose sound system.
Up front, two 15.6-inch 2K displays handle the digital interface, with Apple CarPlay and Android Auto included.
That equipment list positions the SUV less as a simple family EV and more as a chauffeured or owner-driven flagship for buyers who want space, presence and technology in one package.
Details & Specifications
| Brand | HQ / Hongqi |
|---|---|
| Model | 2027 E-HS9 |
| Vehicle type | Large electric luxury SUV |
| Drivetrain | Dual-motor all-wheel drive |
| Power | 411 kW / 550 hp |
| Torque | 606 Nm / 486 lb ft |
| 0-100 km/h | Claimed 5.5 seconds |
| Top speed | 200 km/h / 124 mph |
| Battery | 120 kWh ternary lithium |
| Range | Claimed 548 km WLTP / 340 miles |
| Suspension | Adaptive air suspension with Continuous Damping Control and variable ride height |
| Wheels | 21-inch alloy wheels |
| Seating | Six seats with independent second-row seats |
| Displays | Two 15.6-inch 2K displays |
| Audio | 16-speaker Bose sound system |
| Price | Indicative price under $150,000 before on-road costs; final pricing yet to be confirmed |
| Pre-order offer | Cashback of up to $10,000 |
| Deliveries | Scheduled to begin January 18, 2027 |
For Australian buyers, the E-HS9’s appeal will depend on how convincingly HQ can translate that imposing design, strong equipment list and long-range electric hardware into a polished ownership experience.
As an opening statement, though, it gives the brand a clear identity from day one.




