RGM Watch Company is better known for old-school American watchmaking than pop culture cameos, which makes the Model 151 Snoopy Flying Ace an unexpected shift in tone.
The new watch brings Snoopy’s aviation alter ego into RGM’s clean pilot-style case, with a choice between a grand feu enamel dial and a more accessible painted metal dial.
It’s playful, but it still speaks the language RGM has spent decades refining in Pennsylvania.

At a glance
- RGM has launched the Model 151 Snoopy Flying Ace, a pilot-style watch featuring Snoopy atop his red doghouse.
- The watch comes with either a white grand feu enamel dial or a matte light-blue painted metal dial.
- Prices range from USD 3,950 for the steel painted-dial model to USD 9,950 for the titanium grand feu enamel edition.
A lighter side of Pennsylvania watchmaking
Founded in 1992 by Roland G. Murphy, RGM has built its identity around traditional watchmaking in the United States.
The brand produces roughly 400 watches a year and has long focused on crafts such as engine turning, hand finishing, movement decoration and in-house calibre work.
That background gives the Snoopy Flying Ace a different character from many cartoon-dial watches.

Rather than feeling like a novelty dropped onto a generic case, it sits within a familiar RGM framework, using the Model 151 as the canvas.
The case measures 38.5mm across and is offered in stainless steel or CP2 titanium, with a thin bezel that leaves plenty of room for the dial artwork.
Thickness is 9.9mm for the painted-dial version and 10.6mm for the enamel model, while water resistance is rated to 50 metres.

Snoopy, enamel and a proper pilot layout
The headline version is the white grand feu enamel dial, made through repeated layers of enamel fired at high temperature.
RGM presents it as the first true grand feu enamel dial to show Snoopy as the Flying Ace, complete with goggles, clouds and the famous red doghouse.
The dial uses a two-level construction, giving the illustration more presence without overwhelming the watch’s primary function.

Large Arabic numerals and luminous sword hands keep the layout legible, which matters on a design that still draws from pilot-watch codes.
For buyers who want the same character at a lower price, RGM also offers a matte light-blue metal dial with printed Snoopy Flying Ace artwork.
It doesn’t have the craft intensity of enamel, but it keeps the watch charming and considerably more approachable.

The Sellita-powered engine inside
Both versions use the Sellita SW300-1 automatic movement, a slim Swiss calibre often treated as an alternative to the ETA 2892-A2.
It runs at 28,800 vibrations per hour and offers a stated power reserve of approximately 52 to 56 hours.
RGM finishes the movement with rhodium plating, Côtes de Genève and perlage before casing it near the brand’s Mount Joy workshop.

The watch is paired with a Hirsch Performance strap, combining leather with a rubber lining for a more practical daily-wear feel.
Details & Specifications
| Brand | RGM Watch Company |
|---|---|
| Model | Model 151 Snoopy Flying Ace |
| Case size | 38.5mm diameter |
| Case material | US-made stainless steel or CP2 titanium |
| Thickness | 9.9mm with painted dial, 10.6mm with grand feu enamel dial |
| Crystal | Sapphire |
| Water resistance | 50m |
| Dial | White grand feu enamel or matte light-blue metal dial with Snoopy Flying Ace artwork |
| Lume | Super-LumiNova numerals and hands |
| Movement | Sellita SW300-1 automatic |
| Jewels | 25 |
| Frequency | 28,800vph |
| Power reserve | Approximately 52 to 56 hours |
| Movement finishing | Rhodium finish, Côtes de Genève and perlage |
| Strap | Hirsch Performance leather and rubber strap |
| Lug width | 20mm |
| Price | USD 3,950 steel with blue dial, USD 4,950 titanium with blue dial, USD 8,950 steel with grand feu enamel dial, USD 9,950 titanium with grand feu enamel dial |
The Model 151 Snoopy Flying Ace works because it doesn’t abandon RGM’s restrained watchmaking language.
It simply lets a beloved character into the cockpit, then gives collectors a choice between accessible charm and enamel craft.










