The modern collector garage is moving well beyond polished floors and good lighting.
With Porsche Design Concours, Porsche Design and Newgard Development Group are shaping a more social, design-led answer for owners who want their cars close, protected and properly presented.
The concept will debut with locations planned for West Palm Beach, Florida, and Dallas, Texas, pairing private automobile studios with a members-only clubhouse environment.
At a glance
- Porsche Design Concours will bring private luxury car studios to West Palm Beach and Dallas.
- Each location is planned with 22 privately owned studios featuring mezzanines, bathrooms, wet bars and climate control.
- The concept is open to collectors beyond Porsche ownership, with more US destinations expected later.
Private car studios built for more than parking
Each Porsche Design Concours location is planned around 22 privately owned automobile studios, creating 44 spaces across the first two sites.
The studios range from 250 to 560 square metres, which places them closer to private galleries or working lounges than conventional garage units.
That scale matters because the concept isn’t simply about locking cars away between drives.
Owners will be able to work from the space, relax in it or host friends around the collection, turning the garage into part of daily life rather than a hidden storage room.
Each studio includes a mezzanine, a full bathroom, a wet bar and climate control, blending practical vehicle care with the comfort expected from a private hospitality setting.
A members club for collectors across brands
The name carries Porsche Design’s visual authority, but membership is not limited to Porsche owners.
That detail gives the project broader relevance in the collector world, where garages often mix eras, marques and categories rather than follow a single badge.
A Porsche 911 could sit beside an Italian supercar, a modern hypercar or a carefully kept classic, with the studio acting as a personal stage for whatever the owner values most.
The members-only clubhouse element is equally important, because car collecting has always been as much about conversation as possession.
By combining private ownership spaces with shared amenities, Porsche Design Concours aims to create a destination where enthusiasts can spend time with their cars and with people who understand them.
West Palm Beach and Dallas set the tone
The first two planned locations make strategic sense.
West Palm Beach has a deep luxury property market and a strong seasonal collector presence, while Dallas offers the scale, wealth and car culture to support a dedicated automotive lifestyle address.
More US destinations are expected to follow, suggesting Porsche Design Concours is being positioned as a repeatable format rather than a one-off real estate experiment.
No pricing has been announced, and the details released so far focus on the concept, locations and physical features of the studios.
Details & Specifications
| Concept | Porsche Design Concours |
|---|---|
| Partners | Porsche Design and Newgard Development Group |
| Initial locations | West Palm Beach, Florida, and Dallas, Texas |
| Studios per location | 22 privately owned automobile studios |
| Total initial studios | 44 across the first two locations |
| Studio size range | 250 to 560 square metres |
| Studio features | Mezzanine, full bathroom, wet bar and climate control |
| Membership scope | Open to collectors of multiple automotive brands, generations and categories |
| Future plans | Additional US destinations expected |
Porsche Design Concours speaks to a growing shift in high-end car ownership, where storage, display, entertaining and community are becoming part of the same experience.
For collectors who see the garage as an extension of the home and not a separate utility space, this could be one of the more considered new formats arriving in the American luxury car scene.
