MB&F’s M.A.D.Editions project has always worked best when it feels slightly mischievous.
The new M.A.D.2 R&B and M.A.D.2 REDemption keep that spirit intact, bringing a red-and-black club-night palette to the second-generation concept designed by Eric Giroud.
The inspiration is direct and unusually personal, taking cues from 1990s nightclubs, DJs, vinyl records and the Technics SL-1200 turntable that still defines a certain era of music culture.
At a glance
- MB&F’s M.A.D.Editions line adds two new M.A.D.2 variants named R&B and REDemption.
- Both watches use a 42mm steel case, jumping hours, dragging minutes and a La Joux-Perret G101 automatic movement with a 64-hour power reserve.
- The M.A.D.2 R&B will be offered through a lucky draw, while the M.A.D.2 REDemption is reserved for entrants who joined at least four previous draws without winning.
A club-era dial without nostalgia fatigue
The two watches share the same mechanical foundation but split the colour treatment in opposite directions.
The M.A.D.2 R&B pairs a black dial disc with red hour and minute discs, while the M.A.D.2 REDemption reverses the arrangement for a stronger red-forward look.
It’s a simple visual switch, but on a display this graphic it changes the whole attitude of the watch.
The appeal sits in the way the dial reads less like a conventional timekeeper and more like a piece of kinetic design.
That fits the M.A.D.Editions idea neatly, giving collectors a route into MB&F’s creative orbit without placing the MB&F name at the centre of the dial.
The turntable detail that makes the M.A.D.2 click
The most characterful flourish is still found around the edge, where the oscillating weight carries Super-LumiNova dots that recall the motion of a Technics SL-1200 turntable.
It’s a rare instance where a watch’s party trick feels genuinely tied to the concept rather than added for decoration.
The jumping hour and dragging minutes display also helps the watch distance itself from a normal three-hand layout.
Instead of selling restraint, the M.A.D.2 leans into movement, rhythm and the kind of mechanical playfulness that made M.A.D.Editions such a talking point when it first appeared in 2021.
Allocation remains part of the story
The M.A.D.Editions formula has never been just about design.
Distribution has been central to its identity, with access handled through draws rather than the usual boutique-led path.
For the M.A.D.2 R&B, that lucky draw approach continues.
The M.A.D.2 REDemption introduces a more pointed idea, setting aside the model for people who entered at least four previous M.A.D.Editions draws and didn’t secure a watch.
It’s an unusual gesture in a market where demand often becomes its own barrier to entry.
Here, the allocation method gives the REDemption name a practical meaning rather than leaving it as a neat bit of branding.
Details & Specifications
| Brand | MB&F M.A.D.Editions |
|---|---|
| Models | M.A.D.2 R&B and M.A.D.2 REDemption |
| Case size | 42mm |
| Case material | Steel |
| Dial | Two-tone red and black disc display |
| Movement | La Joux-Perret G101 automatic calibre |
| Display | Jumping hours and dragging minutes |
| Power reserve | 64 hours |
| Special detail | Oscillating weight with Super-LumiNova dots inspired by a Technics SL-1200 turntable |
| Availability | M.A.D.2 R&B via lucky draw, M.A.D.2 REDemption for entrants with at least four previous unsuccessful draw entries |
For collectors drawn to MB&F’s more experimental side, the M.A.D.2 R&B and REDemption offer a compact hit of that energy without pretending to be conventional.
They’re playful, specific and deliberately hard to ignore, which is exactly where M.A.D.Editions tends to make the most sense.
