Louis Erard’s 2340 is still a young watch, but it already feels like an important reset for the Le Noirmont brand. The latest Mauve and Forest editions push the integrated sports-watch formula in two different directions, one softer and more playful, the other darker and more architectural.
At a glance
- Louis Erard has added two new permanent-collection versions of the 2340 integrated sports watch, named Mauve and Forest.
- Both use a 40mm titanium-and-steel cushion case, an integrated bracelet and a Sellita SW300-1 automatic movement with a 56-hour power reserve.
- The watches are priced at CHF 3,250 before taxes and join the regular Louis Erard catalogue.
The Louis Erard 2340 Mauve and 2340 Forest keep the same compact platform as the first models, but the new lacquered dials give the watch a more distinct visual spread within the collection.
A Jura sports watch with a lighter touch
The 2340 takes its name from the postal code of Le Noirmont, where Louis Erard is based in the Swiss Jura.
That local reference matters because the watch sits apart from the brand’s best-known recent work, including regulator displays and artist-led collaborations.
Here, Louis Erard is working in the crowded integrated sports-watch category, but it’s doing so with a relatively compact case and a more approachable price than many Swiss alternatives.
The case measures 40mm across and 8.95mm thick, with a 41.5mm lug-to-lug measurement before the fixed first bracelet link.
Mauve and Forest show two sides of the same case
The Mauve version uses a soft purple lacquered dial with a stamped oblong texture that visually links back to the polished centre elements of the bracelet.
The Forest model takes a deeper green tone and adds horizontal stamped lines, giving the watch a more graphic and linear character.
Both dials avoid a date window, which keeps the layout clean and symmetrical.
The details are familiar from the wider 2340 line, including a transferred white minute track, Louis Erard lettering, an applied satin-finished plaque at 3 o’clock engraved with the LE logo, and rhodium-plated diamond-cut hands and indices with blue-emitting Super-LumiNova.
Titanium comfort with polished steel accents
The case construction mixes a satin-finished titanium middle with polished stainless steel for the bezel, lugs, crown and caseback.
Polished steel gadroons run along the flanks and continue toward the first bracelet links, helping the watch feel less blocky than many integrated designs.
The bracelet is one of the stronger parts of the package, using 92 components with brushed titanium outer links and polished steel centre links.
It tapers from 28mm to 20mm and closes with a concealed butterfly clasp, preserving the uninterrupted flow of the bracelet around the wrist.
A slim automatic movement inside
Power comes from the Sellita SW300-1 automatic movement in élaboré grade, a thin calibre that helps explain the restrained case profile.
The movement runs at 28,800 vibrations per hour, uses 25 jewels and offers around 56 hours of power reserve.
It’s a sensible movement choice for this watch, offering proven architecture without pushing the 2340 into a much higher price bracket.
At CHF 3,250 before taxes, the Mauve and Forest references give Louis Erard a more expressive foothold in the integrated sports-watch field without turning the 2340 into a limited-run collector exercise.
Details & Specifications
| Brand | Louis Erard |
|---|---|
| Model | 2340 Mauve and 2340 Forest |
| References | 35123TA12.BMT12, Mauve; 35123TA03.BMT12, Forest |
| Case size | 40mm diameter, 8.95mm thickness, 41.5mm lug-to-lug excluding fixed first link |
| Case material | Titanium case middle with polished stainless steel bezel, lugs, crown and caseback |
| Dial | Mauve lacquered dial with oblong stamped pattern or Forest green lacquered dial with horizontal stamped texture |
| Crystal | Sapphire crystal with anti-reflective coating |
| Movement | Sellita SW300-1 automatic, élaboré grade |
| Functions | Hours, minutes and central seconds |
| Power reserve | Approximately 56 hours |
| Frequency | 28,800 vibrations per hour |
| Water resistance | 50 metres |
| Bracelet | Integrated bracelet with brushed titanium outer links and polished steel centre links, tapering from 28mm to 20mm |
| Clasp | Concealed spring-loaded butterfly folding clasp |
| Availability | Permanent collection |
| Price | CHF 3,250 before taxes |
FAQ
What is the main takeaway from this story?
Louis Erard expands its 2340 integrated sports watch line with two permanent-collection dial colours, pairing a titanium-and-steel case with a slim Sellita automatic movement.
What confirmed details matter most for readers?
Louis Erard expands the 2340 integrated sports watch line with Mauve and Forest lacquered dials, titanium-and-steel cases and Sellita automatic movements.
Why is Louis Erard adds Mauve and Forest dials worth paying attention to?
Louis Erard’s 2340 is still a young watch, but it already feels like an important reset for the Le Noirmont brand.
What details should readers avoid assuming?
Only the confirmed details in the article should be treated as reliable. Extra pricing, production, legal, availability, specification or timing claims should not be assumed if they are not stated in the article.
Who is this story most relevant for?
Louis Erard expands the 2340 integrated sports watch line with Mauve and Forest lacquered dials, titanium-and-steel cases and Sellita automatic movements.
