The FIFA World Cup 2026™ will be a living-room event for millions of fans, not just a stadium spectacle.
Hisense is leaning into that reality with its latest laser display range, designed to make home viewing feel larger, brighter and more communal.
The push centres on two big-screen products, the XR10 Laser Projector and the L9Q TriChroma Laser TV, both aimed at families and friends gathering for match days across the Middle East.
At a glance
- Hisense is promoting its laser display lineup as a premium home viewing platform for the FIFA World Cup 2026™.
- The XR10 Laser Projector can project images up to 300 inches, while the L9Q TriChroma Laser TV offers display sizes up to 200 inches.
- The products are available across the Middle East through authorized retailers and leading electronics stores.
A 300-inch answer to match-day viewing
The newly launched XR10 Laser Projector is the headline product for fans who want to build a dedicated home cinema around the tournament.
Its key appeal is scale, with projections of up to 300 inches giving football a sense of occasion that a conventional television can struggle to match.
Hisense is also highlighting brightness, rich colour reproduction and intelligent image optimization, all of which matter when the action moves quickly from wide tactical shots to close-up celebrations.
Flexible installation should make the XR10 easier to place in different entertainment rooms, whether the goal is a permanent cinema-style setup or a more adaptable World Cup viewing space.
The L9Q brings laser TV into everyday rooms
For living rooms rather than dedicated cinema rooms, the L9Q TriChroma Laser TV takes a slightly different approach.
It offers an ultra-large display of up to 200 inches and is paired with an Ambient Light Rejection screen, a useful detail for daytime fixtures or rooms that can’t be fully darkened.
That matters for football because not every World Cup match is watched at night, and not every home is set up like a private screening room.
The L9Q is designed to keep the picture bright and vivid in normal living conditions, while its immersive audio is intended to give chants, crowd noise and celebrations more presence.
Football, family and the Middle East audience
Hisense is framing the range around shared viewing, which is where international football still has a particular emotional pull.
Jason Ou, President of Hisense Middle East and Africa, said the passion for football across the region has reached new heights, with strong participation and performances from regional teams adding to anticipation for the tournament.
He added that the company’s laser display technology is intended to bring the stadium atmosphere home, with screen sizes reaching up to 300 inches.
Hisense also describes itself as the global No. 1 Laser TV brand by worldwide shipments, a positioning that gives the company a clear stake in the premium large-format display category.
Details & Specifications
| Brand | Hisense |
|---|---|
| Products | XR10 Laser Projector, L9Q TriChroma Laser TV |
| XR10 projection size | Up to 300 inches |
| L9Q display size | Up to 200 inches |
| L9Q screen technology | Ambient Light Rejection screen |
| Key viewing features | High brightness, lifelike colour, intelligent image optimization, immersive audio |
| Availability | Across the Middle East through authorized retailers and leading electronics stores |
For fans planning to host the biggest fixtures at home, Hisense’s laser display lineup is less about replacing the stadium than recreating the social energy around it.
With the XR10 and L9Q, the company is making a clear case that the best seat for the FIFA World Cup 2026™ may be the one surrounded by friends, family and a wall-sized screen.
