Ferrari’s first fully electric car has made its first visible appearance in China, and it’s already doing what any new Ferrari should do.
The Luce has people arguing about design, numbers, value and what an electric Ferrari ought to be.
The car seen at a dealer in Guangzhou appears to be the Rosso Fiammante demonstrator used for the model’s international unveiling, rather than an early customer delivery.
At a glance
- Ferrari’s first EV, the Luce, has arrived at a dealer in Guangzhou.
- The four-motor electric drivetrain produces 1,050 hp and sends power to all four wheels.
- China pricing is around 3.988 million yuan, with the 88-car allocation reportedly already sold out.
A Ferrari EV meets its toughest audience
China is one of the most demanding electric-car markets in the world, which makes the Luce’s arrival more than a routine dealer moment.
Local buyers are surrounded by high-output electric sedans, SUVs and hypercar-adjacent machines that can deliver startling acceleration at a fraction of the price.
That context makes the Ferrari badge both a strength and a burden.
The Luce doesn’t simply need to be fast; it has to feel worthy of becoming the first battery-electric Ferrari.
Four motors and familiar Ferrari ambition
On paper, the Luce carries serious hardware.
Its four-motor all-wheel-drive system is rated at 1,050 hp, with Ferrari quoting 0-100 km/h in 2.5 seconds and a 310 km/h top speed.
Those figures are undeniably quick, even if the modern EV world has made extreme acceleration less rare than it once was.
The battery is a 122 kWh unit, with a claimed CLTC range of up to 530 km.
Fast charging is rated at up to 350 kW, a figure that places the car in line with current high-end EV expectations rather than far beyond them.
Rosso Fiammante and a design that splits opinion
The Guangzhou car’s Rosso Fiammante finish gives the Luce a dramatic showroom presence, but the design has already become one of the car’s main talking points.
That’s not unusual for a boundary-pushing Ferrari, though the pressure is higher here because the Luce has to introduce an entirely new powertrain philosophy for the brand.
For some, the appeal will be the technical leap.
For others, the emotional test will be whether an EV can deliver the sense of occasion expected from Maranello.
China pricing and allocation
In China, the Luce is priced at around 3.988 million yuan, roughly $586,000.
That places it below its European pricing, but still far above many local electric performance cars that can match or exceed some headline figures.
The comparison is only partly relevant at this end of the market.
Ferrari buyers are rarely shopping by spreadsheet alone, and the Luce’s real draw is its place in the company’s history.
The 88 units allocated to China reportedly sold out almost immediately, which says more about brand gravity than any acceleration claim could.
Details & Specifications
| Brand | Ferrari |
|---|---|
| Model | Luce |
| Powertrain | Four-motor electric all-wheel drive |
| Output | 1,050 hp |
| 0-100 km/h | 2.5 seconds |
| Top speed | 310 km/h |
| Battery | 122 kWh |
| Range | Up to 530 km CLTC |
| Fast charging | Up to 350 kW |
| China price | Around 3.988 million yuan, roughly $586,000 |
| China allocation | 88 units reportedly sold out |
| Displayed example | Rosso Fiammante demonstrator in Guangzhou |
The Luce’s first appearance in China is less about proving that Ferrari can build a fast EV and more about showing whether its electric era can carry the same desirability as its combustion icons.
Early demand suggests the answer, at least among China’s most committed collectors, is already clear.
