Ferrari’s electric era now has an Australian timeline.
The Ferrari Luce, the marque’s first fully electric vehicle, has been confirmed for local customers, with first deliveries scheduled for the fourth quarter of 2027.
For Ferrari buyers in Australia, that puts the Luce on a longer horizon than the usual new-model excitement cycle, but it also gives the brand time to turn its first EV into a proper occasion.
At a glance
- Ferrari has confirmed the Luce EV for Australia, with first customer deliveries due in the fourth quarter of 2027.
- Australian orders have already been placed and allocations have been secured.
- A single Luce is planned for local preview events through Ferrari’s official dealer network in September ahead of deliveries.
Australian allocations are already locked in
Ferrari Australasia president Michele Comelli has confirmed that Australian orders for the Luce have been placed, with allocations secured for local buyers.
Customer cars are scheduled to arrive between October and December 2027, marking the first time Ferrari owners in Australia will be able to take delivery of a fully electric model from Maranello.
Comelli said the car has drawn strong attention since its global unveiling in Rome, with interest coming from existing Ferrari customers as well as people new to the brand.
“I’m pleased to confirm the availability of the Ferrari Luce in Australia,” Comelli said.
“Since its initial announcement last October, the Ferrari Luce has been the subject of high interest from both customers and new-to-brand people, with first orders placed in both markets immediately following the world premiere in Rome.”
A local preview before customer cars arrive
Before the first privately owned cars land, Ferrari Australasia plans to bring one Luce to Australia in September for a series of invitation-only previews.
Those events will be hosted through Ferrari’s official dealer network, giving prospective owners and selected guests an early opportunity to see the EV in person.
That preview strategy feels particularly important for a car like the Luce.
Ferrari’s move into full electrification is not simply another powertrain addition, and the brand will need to give buyers a chance to understand the car’s character beyond the badge and the headline technology.
Why the Luce matters for Ferrari in Australia
The Luce arrives at a significant moment for Ferrari, as the company brings full-electric propulsion into a portfolio long defined by combustion engines, hybrid performance and a very particular emotional vocabulary.
Australia may not be the first market to receive the car, but confirmed allocations show that Ferrari sees enough local demand for its first EV to make the Luce part of the regional product story from the outset.
The appeal will likely extend beyond traditional Ferrari collectors.
Comelli’s comments about interest from new-to-brand customers suggest the Luce could bring a different buyer into Ferrari showrooms, particularly those who want the performance, design and status of a Ferrari without stepping into a combustion-powered model.
With deliveries still more than a year away, the Luce will remain a slow-burn launch for Australian buyers.
But with orders already placed, allocations secured and a local preview planned before the first customer cars arrive, Ferrari’s first electric model is no longer an abstract future product for the Australian market.
