Ferrari’s first electric car was never going to pass quietly, even if the engine note is gone.
The new Luce takes Maranello into full EV territory with huge power, a five-seat cabin and a design language that’s cleaner, flatter and more appliance-like than many expected from the Prancing Horse.
At a glance
- Ferrari has revealed the Luce, its first fully electric production car.
- The EV uses in-house-developed motors with a combined 1,050 hp and a claimed 0-62 mph time of 2.5 seconds.
- Order books are open now, with pricing starting at $640,000.
The Ferrari Luce is the brand’s most dramatic pivot yet, not simply because it drops combustion power but because it looks so far removed from the sculpted, theatrical supercars that built the marque’s modern identity.
Designed with Sir Jony Ive and Marc Newson, the Luce presents a smooth, pared-back body with a black front fascia, LED lighting and a large duct that directs air over the windshield.
A minimalist Ferrari with very un-Ferrari restraint
The Luce’s proportions and detailing are intentionally spare, and that may be the most provocative part of the car.
Ferrari quotes a drag coefficient of 0.254, helped by the simplified surface treatment and aero-focused front-end treatment.
It sits on staggered wheels measuring 23 inches at the front and 24 inches at the rear, giving the car a concept-like stance despite the restrained bodywork.
At the back, four circular LED taillights are set into a black fascia, a more familiar Ferrari cue filtered through the same minimalist design approach.
Five seats and a cabin that keeps some buttons
Inside, the Luce is a five-seater, which immediately separates it from Ferrari’s more traditional two-seat performance cars.
The cabin mixes future-facing displays with a few old-school Ferrari instincts, including a three-spoke flat-bottom steering wheel with proper physical buttons.
A 12.5-inch Samsung OLED instrument display presents three dials in classic Ferrari fashion, while a 10-inch central touchscreen is angled toward the driver.
Below the screen sits a sturdy grab handle, and the floating centre console carries the drive mode selector and four power window switches.
Electric power with supercar numbers
The Luce’s electric hardware is being developed in-house, with motors said to spin up to 30,000 rpm.
The front motors are rated at 141 hp each, while the rear motors are rated at 476 hp each, with total system output listed at 1,050 hp.
Ferrari claims the Luce can run from 0-62 mph in 2.5 seconds and reach 124 mph from rest in 6.8 seconds.
Those figures keep the car firmly in modern supercar territory, even if its exterior treatment is closer to a sleek tech object than a traditional Maranello poster car.
What the Luce means for Ferrari buyers
The Luce won’t be the Ferrari for drivers who want a V12 soundtrack or the sharp visual drama of a mid-engine Berlinetta.
It’s aimed at a different kind of owner, one who wants Ferrari performance, daily usability and a design statement that doesn’t lean on nostalgia.
The biggest question is whether Ferrari customers will embrace a car that seems more interested in reduction than emotion.
As a first EV, the Luce is technically serious, visually divisive and impossible to ignore, which may be exactly the point.
Details & Specifications
| Brand | Ferrari |
|---|---|
| Model | Luce |
| Powertrain | Fully electric, in-house-developed motors |
| Power | 1,050 hp combined output |
| Front motor output | 141 hp each |
| Rear motor output | 476 hp each |
| Motor speed | Up to 30,000 rpm |
| Acceleration | 0-62 mph in 2.5 seconds, 0-124 mph in 6.8 seconds |
| Drag coefficient | 0.254 |
| Width | 78.7 inches |
| Wheels | 23-inch front, 24-inch rear |
| Seating | Five seats |
| Displays | 12.5-inch Samsung OLED instrument display, 10-inch central touchscreen |
| Price | From $640,000 |
| Availability | Order books open |
FAQ
What is the main takeaway from this story?
Ferrari’s first electric car, the Luce, arrives with 1,050 hp, five seats, a Jony Ive and Marc Newson design, and a look that feels deliberately unlike any modern Ferrari before it.
What confirmed details matter most for readers?
Ferrari’s first electric car is here. The Luce brings 1,050 hp, five seats, Jony Ive and Marc Newson design, and a $640,000 starting price.
Why is Ferrari Luce Brings Maranello Into the Electric worth paying attention to?
Ferrari’s first electric car was never going to pass quietly, even if the engine note is gone.The new Luce takes Maranello into full EV territory with huge power, a five-seat cabin and…
What details should readers avoid assuming?
Only the confirmed details in the article should be treated as reliable. Extra pricing, production, legal, availability, specification or timing claims should not be assumed if they are not stated in the article.
Who is this story most relevant for?
Ferrari’s first electric car is here. The Luce brings 1,050 hp, five seats, Jony Ive and Marc Newson design, and a $640,000 starting price.
