The Corvette ZR1X was always going to test the limits of what people expect from a factory-built Chevrolet.
Now one Arkansas dealer has pushed that conversation much further, listing a 2027 Corvette ZR1X 3LZ Convertible at $696,445 after adding a $400,000 dealer markup.
The car is at George Nunnally Chevrolet in Bentonville, where images shared on social media show the Red Mist Metallic convertible alongside its pricing sticker.

At a glance
- George Nunnally Chevrolet is asking $696,445 for a 2027 Corvette ZR1X 3LZ Convertible.
- The Red Mist Metallic car is a fully loaded 3LZ model with a factory MSRP of $296,445.
- The dealer has added a $400,000 “Exclusive Market Value Adjustment” described on the sticker as a “Hypercar Demand Premium”.
A Corvette carrying a $400,000 adjustment
The window sticker shows the ZR1X Convertible with an original MSRP of $296,445, already a significant figure for a Corvette.
The dealer’s additional $400,000 charge is listed as an “Exclusive Market Value Adjustment”.
An accompanying sticker describes the charge as a “Hypercar Demand Premium” and cites strong collector interest and limited production.
That language places the ZR1X less in the world of conventional sports-car pricing and more in the market behaviour usually associated with highly sought-after exotic cars.
Why the ZR1X attracts this kind of attention
The ZR1X is not a standard Corvette with a cosmetic package.
Chevrolet gives it a twin-turbocharged 5.5-litre LT7 V8 paired with a 186 hp front-mounted electric motor, producing a combined 1,250 hp.
Power goes to all four wheels, and Chevrolet claims a 0-60 mph time of 1.89 seconds.
Those numbers help explain why dealers may see an opportunity to price the car beyond its sticker, even if the scale of this particular markup is likely to divide enthusiasts.
The market question around a factory hypercar Corvette
The Corvette has long been defined by its performance-per-dollar reputation, but the ZR1X complicates that identity.
At nearly $300,000 before any dealer adjustment, it already sits in rarefied territory for the nameplate.
At $696,445, this specific car becomes something else entirely, a test of whether collector demand can support a price more than double the factory MSRP.
Dealer markups are not new, but a $400,000 premium on a Chevrolet-branded production car makes this example especially striking.
Details & Specifications
| Brand | Chevrolet |
|---|---|
| Model | 2027 Corvette ZR1X 3LZ Convertible |
| Exterior colour | Red Mist Metallic |
| Engine | Twin-turbocharged 5.5-litre LT7 V8 |
| Electric motor | 186 hp front-mounted electric motor |
| Combined output | 1,250 hp |
| Drivetrain | All-wheel drive |
| 0-60 mph | 1.89 seconds, claimed by Chevrolet |
| Factory MSRP | $296,445 |
| Dealer adjustment | $400,000 |
| Asking price | $696,445 |
| Dealer | George Nunnally Chevrolet, Bentonville, Arkansas |
The ZR1X clearly has the performance credentials to stand apart from the wider Corvette range, but this Bentonville listing shows how quickly a landmark model can become a broader debate about access, collectability and what the market will tolerate.




