Tissot’s New PRX Quartz Chronograph Gets a Covent Garden Moment

Tissot’s PRX has become one of the most recognisable access points into integrated-bracelet watch design, so a new chronograph chapter was always going to draw attention.

On 15 September, 40 Oracle Time Club members gathered at Tissot’s Covent Garden boutique to mark the arrival of the latest PRX collection, with the new PRX Quartz Chronographs taking centre stage.

The timing gave collectors an unusually direct first encounter with the watches, in a setting built for trying pieces on rather than simply looking at them through glass.

At a glance

A first encounter with the PRX Quartz Chronograph

The headline watch of the evening was the new Tissot PRX Quartz Chronograph, a notable addition because it brings a quartz chronograph into the modern PRX family for the first time since the line was reintroduced.

That matters because the PRX has built much of its recent success on a clear formula, combining 1970s-inflected case architecture, an integrated bracelet profile and approachable pricing.

Adding a chronograph changes the rhythm of the design without moving it away from the core appeal of the collection.

At 41mm, the PRX Quartz Chronograph sits in a contemporary sweet spot for buyers who want the bolder presence of a sports chronograph without the cost or complexity of a mechanical movement.

The £430 price also keeps the watch firmly in PRX territory, where value is central to the conversation rather than an afterthought.

Covent Garden as a boutique setting

The Tissot boutique in Covent Garden gave the launch an appropriately direct feel, with the watches close to hand and enough space for collectors to compare models naturally.

There’s a different energy to a boutique event when guests can move from conversation to wrist time in a few seconds.

Canapés and champagne helped turn the evening into more than a product preview, but the watches remained the point of gravity.

For a collection like the PRX, that hands-on element is especially useful, as the bracelet, case shape and wrist profile are central to whether the design clicks for a buyer.

The wider Tissot collection on show

While the PRX Quartz Chronograph was the main attraction, the broader Tissot line-up was also available throughout the evening.

That gave members the chance to move across the brand’s range, from heritage-leaning pieces to sportier tool watches.

The official Tour de France watch added a strong sporting note, particularly for cycling fans, while Tissot’s dive watch selection showed the more practical side of the catalogue.

It was a useful reminder that Tissot’s current appeal isn’t only about one collection, even if the PRX remains its most visible modern success.

Details & Specifications

For collectors already following the PRX, the evening offered a first proper look at where the collection is heading next.

For everyone else, it was a concise introduction to why Tissot’s modern sports-watch formula continues to have such broad appeal.