The overlap between watch collecting and car culture has always felt natural, but Time to Drive is giving it a dedicated stage in Miami.
Presented by 0260, the inaugural Time to Drive Car & Watch Festival will run from November 6 to 8, 2026, with a program built around mechanical craft, motorsport history, collecting and contemporary luxury culture.
It’s a weekend aimed at the person who can appreciate a hand-finished movement, a Le Mans silhouette and the ritual of a collector conversation in equal measure.
At a glance
- Time to Drive will debut in Miami from November 6 to 8, 2026, combining watchmaking, performance cars and collector programming.
- The festival’s Collectors Club will feature 38 watch brands and independent makers alongside panels, live podcasts and exhibitions.
- The main event takes place at Mana Wynwood Convention Center on November 7 and 8, following a separately ticketed track day at The Concours Club.
A Miami festival built for collectors
Time to Drive was co-founded by entrepreneur, music producer and collector Lex Borrero with cultural strategist and watch media personality Perri Dash.
The weekend opens on November 6 with Driver’s Seat, a separately ticketed track day at The Concours Club.
That program will trace four decades of automotive performance, starting with analogue cars of the 1970s and moving through machinery from the 2000s.
The main festival then shifts to Mana Wynwood Convention Center on November 7 and 8, where organisers expect more than 4,000 visitors each day.
That scale matters because this isn’t being framed as a small enthusiast meet or a traditional trade show.
Time to Drive is positioned as a cultural event, with watches, cars, media, hospitality and collecting all sharing the same floor.
The Collectors Club brings major names and independents together
The horological centre of the festival is the Collectors Club, which will host 38 watch brands and independent makers.
The announced line-up includes Chopard, Grand Seiko, Zenith, Jacob & Co., Biver, MB&F, Greubel Forsey, Ulysse Nardin, Urwerk, Arnold & Son, Armin Strom and Renaud Tixier.
That mix gives the event a wide spread, from established maisons and high-complication specialists to the sort of independent watchmaking that tends to energise serious collectors.
Panel discussions and live podcasts will run alongside the exhibitions, giving the watch program more texture than a static showcase.
The Luxury Exchange will focus on vintage watches, collector accessories and the secondary market, a fitting addition for an audience that likely follows provenance and condition as closely as new releases.
From Daytona-winning prototypes to cinematic icons
The automotive program carries equal weight, with named showcases that lean into motorsport history, European performance and pop culture.
Icons of Stuttgart will examine the engineering legacies of Porsche and Mercedes-Benz.
Festival of Champions will take cues from Le Mans, the 1000 Miglia, Goodwood and Monte Carlo.
The confirmed car list includes the Porsche Penske #7 Daytona-winning car and a Ferrari trio made up of the 250 GTO, F40 and LaFerrari.
Also on the roster are a Bugatti Veyron Grand Sport Vitesse and the Porsche 964 Turbo seen in the film Bad Boys.
For a different kind of cultural artifact, the festival will also show the heavily modified Maybach 57 from Jay-Z and Kanye West’s “Otis” music video.
Art, food and conversations beyond the show floor
Time to Drive is also building out the weekend with programs beyond watches and cars on display.
Canvas Chrome will see multidisciplinary artist Mark Delmont turn a vintage Mercedes-Benz into a one-off artwork.
The Culinary Circuit program will draw from countries that have shaped watchmaking and automotive culture, while the 0260 ClubHaus will serve as the weekend’s dedicated hospitality space.
Assouline is expected to debut a forthcoming Porsche title during the festival, accompanied by a conversation with author A.J. Baime.
The speaker and guest list adds further collector appeal, with appearances planned from vintage watch specialist Eric Wind, Armin Strom CEO Serge Michel, Matt Farah, Spike Feresten, photographer Larry Chen and Porsche Penske Racing driver Felipe Nasr.
Talks will cover independent watchmaking, microbrands, vintage collecting, motorsport photography, car auctions and collector clubs.
For Miami, Time to Drive lands at the intersection of two obsessive worlds that already understand each other well.
If the inaugural edition delivers on its promised mix of machines, makers and conversation, it could become a meaningful new stop for collectors who prefer their watch events with the sound of engines nearby.
