Qatar’s school-year rhythm has returned, and with it comes the familiar mix of morning drop-offs, university runs, office commutes and weekend family plans.
West Lake Motors, a subsidiary of Al Mana Holding, is using the season to sharpen the ownership proposition around the SOUEAST SUV range with a Back-to-School campaign called “Learn. Drive. Explore.”
The offer targets families and daily drivers looking for space, technology and predictable running support without a heavy upfront commitment.
At a glance
- West Lake Motors has launched a limited-time SOUEAST Back-to-School offer in Qatar across the S06, S07 and S09 SUV lineup.
- The campaign combines zero down payment, zero profit for four years, free registration, complimentary service coverage and a long engine warranty.
- Monthly installments start from QAR 1,399 for the S06, QAR 1,599 for the S07 and QAR 1,999 for the S09, with the offer running until October 15, 2026.
A school-season offer with ownership benefits
The campaign is aimed squarely at households reassessing their mobility needs as the academic year begins.
Eligible retail purchases include a complimentary iPhone 17, alongside zero down payment, zero profit for four years and free registration.
West Lake Motors is also adding two years of complimentary service or 20,000 km, whichever comes first, plus a 10-year or 1,000,000 km engine warranty, whichever comes first.
For buyers comparing the cost of moving into a new SUV, the package is designed to reduce the usual friction points around initial payment, servicing and long-term reassurance.
Three SUVs for Qatar’s family routines
The SOUEAST S06 sits as the C-segment option, with a more urban focus and a choice of turbocharged petrol engines.
Its 1.5-litre turbocharged engine produces 156 hp and 230 Nm, while the 1.6-litre turbocharged version raises output to 197 hp and 290 Nm, both paired with dual-clutch transmissions.
The S06 DM plug-in hybrid takes a different approach, combining petrol and electric assistance for 355 hp and 530 Nm, with an electric-assisted range of up to 1,000 km and a 0 to 100 km/h time of 7.2 seconds.
Inside, the S06 brings a 15.6-inch infotainment screen, wireless Apple CarPlay and Android Auto, intelligent voice control and an 8-speaker Sony audio system.
It also includes features useful in daily family use, including a 540-degree panoramic camera system, 20-inch alloy wheels, ambient lighting, panoramic sunroof, automatic tailgate, remote engine start, ventilated seats, dual-zone climate control and 50W wireless phone charging.
The S07 moves the proposition into a more flexible seven-seat format, with a 2+3+2 cabin layout and the option of 1.5-litre or 1.6-litre turbocharged engines.
It is available with front-wheel drive or all-wheel drive, and its cabin features a 24.6-inch combined digital display, wireless smartphone connectivity, Sony premium audio, ambient lighting and a panoramic sunroof.
Ventilated seats, three-zone automatic climate control, remote start and wireless charging make it the natural pick for larger or more active households.
At the top of the lineup, the S09 brings a D-segment footprint and a 2.0-litre turbocharged engine producing 237 hp and 375 Nm.
It is offered with front-wheel drive or all-wheel drive, paired with either a 7-speed dual-clutch transmission or an 8-speed automatic transmission.
The S09 cabin adds a 15.6-inch central touchscreen, wireless Apple CarPlay and Android Auto, an 8-speaker Sony system, ventilated and heated seats, three-zone climate control with ceiling-mounted vents, ambient lighting, panoramic sunroof and intelligent voice assistance.
Safety and daily usability stay central
Across the SOUEAST range, the appeal isn’t only about screen size or power figures.
The S06 includes Adaptive Cruise Control, Lane Keeping Assist, Blind Spot Detection, Automatic Emergency Braking and eight airbags.
The S07 carries the same broad set of driver assistance systems, which will matter to parents spending much of the week in dense urban traffic.
The S09 builds further with a 540-degree surround view system, Lane Change Warning, Traffic Jam Assist, Forward Collision Warning and eight airbags.
For a market where family vehicles often need to handle school runs, office use, airport trips and weekend driving, that blend of space and assistance technology is central to the pitch.
Details & Specifications
| Brand | SOUEAST |
|---|---|
| Models included | S06, S07 and S09 |
| Campaign name | Learn. Drive. Explore. Back-to-School offer |
| Offer period | Until October 15, 2026 |
| S06 monthly installment | From QAR 1,399 |
| S07 monthly installment | From QAR 1,599 |
| S09 monthly installment | From QAR 1,999 |
| Ownership benefits | Zero down payment, zero profit for four years, free registration and complimentary iPhone 17 with eligible retail purchase |
| Service coverage | Two years or 20,000 km, whichever comes first |
| Engine warranty | 10 years or 1,000,000 km, whichever comes first |
| S06 powertrains | 1.5L turbo with 156 hp and 230 Nm, 1.6L turbo with 197 hp and 290 Nm, or S06 DM plug-in hybrid with 355 hp and 530 Nm |
| S07 seating | Seven seats in a 2+3+2 layout |
| S09 powertrain | 2.0L turbo with 237 hp and 375 Nm |
| Showroom | SOUEAST showroom on Salwa Road, Qatar |
| Contact | 800 0909 |
Where SOUEAST is positioning itself in Qatar
Moncef Ahabchane, Chief Operating Officer at West Lake Motors, said the campaign is intended to support families entering a new routine while extending value beyond the showroom.
That positioning is important for SOUEAST as it continues to build recognition in Qatar’s competitive SUV market.
The range leans into the priorities that matter to many local buyers now, including accessible financing, practical cabins, connected technology and long-term aftersales reassurance.
Customers can visit the SOUEAST showroom on Salwa Road or call 800 0909 to learn more or book a test drive.
For families looking to reset their daily transport around the new academic year, the offer gives the S06, S07 and S09 a timely reason to be on the shortlist.
