Naoya Hida has outlined its latest annual collection, and the most interesting pieces show a brand carefully widening its language without abandoning the small cases, hand-finished dials and tactile manually wound movements that define it.
The lineup spans 10 models, including seven new designs, with production remaining extremely limited across the board.
The TYPE2C-2 trades engraving for porcelain
The standout surprise is the NH TYPE2C-2, a 37mm stainless steel watch with a porcelain dial rather than the engraved German silver surfaces most collectors associate with Naoya Hida.
Its inspiration comes from 19th-century pocket watches, but the execution remains firmly within the brand’s restrained midcentury frame, with the logo and indices hand painted directly onto the dial.
Only 10 examples are planned across this year and next, with pricing set at $20,600.
The TYPE1E becomes a sharper 36mm signature piece
The NH TYPE1E continues the evolution of the model that introduced the brand in 2019, keeping the hand-engraved German silver dial and classic dress-watch proportions while making a subtle but meaningful case change.
The fifth-generation TYPE1 now measures 36mm, down from 37mm, and receives a more domed crystal that adds visual depth while increasing thickness slightly to 10.9mm.
Naoya Hida plans to make 25 examples in 2026 and 2027, priced at $19,500.
The TYPE3B-4 turns the moonphase into a gold showpiece
The NH TYPE3B-4 is the most ornate watch in the group, pairing the brand’s moonphase format with a fully engraved yellow gold case, gold-filled engraved numerals, gold hands and an engraved gold moonphase display.
It is an unapologetically rare object, with just two pieces scheduled for production over the next two years and a retail price of $108,300.
The TYPE8A commits to a true vintage footprint
The NH TYPE8A may be the boldest design decision in the collection because it measures just 31mm, taking cues from compact dress watches such as the Patek Philippe reference 96 and Breguet 3210 without enlarging the idea for modern expectations.
Its new manually wound Cal. 2326SS places the running seconds far enough from the dial center to suit the small case, while an 18mm lug width gives the watch more stance than its diameter suggests.
Approximately 20 examples are expected over two years, with pricing set at $23,100.
Floating Feathers brings Argentium silver to the Armoury collaboration
The third collaboration between Naoya Hida and the Armoury is the TYPE4A-2 Floating Feathers, a 36mm watch with a bead-blasted Argentium silver dial engraved with highly detailed feather motifs.
The decorative approach nods to nature-themed dials of the 1950s and 60s, while solid gold hand-polished hands and spherical gold minute markers add quiet richness around the engraving.
The Floating Feathers is limited to 10 pieces, priced at $33,000, offered by application only, with deliveries expected in 2027.
For collectors drawn to small-scale independent watchmaking, the appeal here is not loud novelty but the way Naoya Hida keeps refining proportion, texture and winding feel into watches that reward close inspection.
