MADE is moving from bespoke clothing into watchmaking with the Monaco 001, a luxury timepiece shaped around personalisation and material craft.
Rather than chasing the established hierarchy of historic watch houses, the watch is aimed at collectors who want something more individual on the wrist.
Its mix of Swiss mechanics, diamond setting and a London-made exotic leather strap makes the Monaco 001 feel closer to a tailored object than a conventional collection launch.
At a glance
- MADE has introduced the Monaco 001 as a custom-focused luxury watch for collectors seeking individuality.
- The watch combines a Swiss automatic movement, factory-set diamond bezel, mother-of-pearl dial and exhibition case back.
- A genuine Himalayan crocodile strap is handcrafted in London, connecting the watch to MADE’s bespoke clothing heritage.
A watch shaped by MADE’s bespoke world
The Monaco 001 follows naturally from MADE’s reputation for handmade clothing and bespoke Himalayan crocodile jackets.
The idea for the watch emerged after the founder’s visit to the Monaco Grand Prix, a setting that suits the piece’s blend of glamour, personal style and collector culture.
That background matters because the Monaco 001 isn’t presented as a direct rival to Rolex, Patek Philippe or Richard Mille.
It’s positioned for someone who may already own the obvious icons and wants a watch with a more personal point of view.
Mother-of-pearl, diamonds and a visible movement
The case is framed by a factory-set diamond bezel, giving the watch immediate presence without moving away from a classic dress-sport language.
A mother-of-pearl dial adds natural variation, while polished stainless steel Roman numeral hour markers keep the face formal and legible.
The wing-shaped hands are the most distinctive design gesture, acting as a visual signature rather than a loud branding device.
Turn the watch over and the exhibition case back reveals the mechanics within, a detail that will matter to buyers who want the movement to be part of the experience.
Swiss automatic mechanics with a London-made strap
At the centre of the Monaco 001 is a Swiss automatic movement chosen for reliability, precision and horological credibility.
MADE has worked with Swiss movement specialists, placing the watch on firmer technical ground than a purely decorative fashion-led timepiece.
The strap is equally important to the concept.
Made from genuine Himalayan crocodile and handcrafted in London by MADE’s artisans, it connects the watch directly to the brand’s established work in bespoke leather and clothing.
That strap also gives the Monaco 001 a level of tactile individuality that can be difficult to find in watches designed primarily for scale.
Details & Specifications
| Brand | MADE |
|---|---|
| Model | Monaco 001 |
| Movement | Swiss automatic movement |
| Bezel | Factory-set diamond bezel |
| Dial | Mother-of-pearl |
| Hour markers | Polished stainless steel Roman numerals |
| Hands | Wing-shaped hands |
| Case back | Exhibition case back |
| Strap | Genuine Himalayan crocodile, handcrafted in London |
| Customisation | Personalisation available |
The MADE Monaco 001 will appeal most to collectors who view a watch as part of a wider personal wardrobe rather than a standalone status object.
Its appeal lies in that intersection of Swiss mechanics, precious detailing and bespoke craft, giving MADE a watch that feels closely tied to its own identity.
