Ferrari’s electric era has now touched down in Canada.
The Ferrari Luce EV has appeared at Ferrari Quebec, giving local clients their first in-person look at the marque’s new battery-powered model following its global unveiling. For a brand whose identity has long been tied to combustion theatre, the Luce’s arrival is a notable moment even before deliveries become a regular sight.
At a glance
- The Ferrari Luce EV has made its first Canadian appearance at Ferrari Quebec.
- The car shown was finished in matte grey with gloss-black detailing and black alloy wheels.
- Canadian pricing is expected to be around CAD 800,000, with more examples anticipated in the country.
A restrained first look in Quebec
The Luce shown in Canada leaned into a quieter visual language than many might expect from a new electric Ferrari.
Its matte grey finish gave the car a technical, almost architectural presence, while the gloss-black accents and black alloy wheels kept the overall look sharp without feeling theatrical.
That matters for an EV from Maranello, because the first impression is about more than colour and stance.
The Luce has to signal a new chapter while still feeling recognisably Ferrari, and this configuration suggests the brand is comfortable letting proportion and surface do the talking.
Canada pricing and arrival context
The Luce is expected to carry a price of around CAD 800,000 in Canada, equivalent to roughly US$578,000.
That places it deep in Ferrari’s upper-end client territory, where early access, specification and rarity tend to matter as much as performance figures.
Ferrari Quebec’s display gives Canadian clients the chance to experience the model physically, which is especially important for a car that introduces a major shift in powertrain philosophy.
More examples are expected to appear in Canada, suggesting this first sighting is the start of a broader local rollout rather than a one-off appearance.
The Monterey sale that framed the launch
The Canadian debut follows one of the most striking early moments in the Luce story.
The first production example was auctioned during Monterey Car Week last month and sold for $40 million.
The buyer was Dr. Herbert “Herbie” Wertheim, the billionaire businessman, inventor and philanthropist.
That sale instantly gave the Luce a collector-world headline, but the Canadian showing is arguably more relevant for clients who want to understand how Ferrari’s first electric chapter will look and feel in a showroom environment.
Details & Specifications
| Brand | Ferrari |
|---|---|
| Model | Luce EV |
| Powertrain | Electric |
| Canadian debut | Ferrari Quebec |
| Displayed finish | Matte grey with gloss-black detailing |
| Wheels | Black alloy wheels |
| Expected Canada price | Around CAD 800,000 |
| First production example | Auctioned during Monterey Car Week for $40 million |
For Canadian Ferrari clients, the Luce EV is no longer an abstract future model seen from afar. It’s now in the room, and its understated debut spec hints at an electric Ferrari designed to be studied closely rather than shouted about.
