Quick summary
- Farer has introduced the Pilot Collection Series II with three new aviation-inspired references.
- The collection continues the brand’s mix of strong cockpit-style legibility, expressive color work and enthusiast-focused finishing.
- Preorder pricing starts at $1,525, with sales handled directly through Farer’s own online store.
Farer has expanded its Pilot Collection with Series II, a new three-watch release that brings fresh energy to one of the London brand’s most recognizable tool-watch families.
The new models sit in familiar Farer territory, taking the practical codes of an aviation watch and adding the kind of color, proportion and personality that have made the brand a regular talking point among microbrand collectors.
A three-watch return to Farer’s cockpit-inspired line
Pilot watches can easily become predictable, but Farer has rarely been interested in making the quietest version of anything.
Series II continues that attitude with three distinct references rather than a single release, giving the collection more range and giving buyers a better chance of finding a dial execution that fits their taste.
The broader appeal is simple enough: a pilot watch needs to be readable at a glance, wearable every day and visually disciplined enough to feel useful rather than decorative.
Farer’s version has always worked because it respects that foundation without draining the design of character.
Color, clarity and the Farer microbrand formula
Farer has built much of its identity around expressive dials, crisp case finishing and a willingness to use color where many brands default to restraint.
That approach matters in the pilot category, where the template is so established that small details can make the difference between memorable and anonymous.
Expect the Series II watches to appeal most to collectors who like the practicality of an aviation watch but don’t want another black-dial instrument piece that looks interchangeable with half the market.
It’s also a natural fit for travelers and everyday wearers who want a watch with tool-watch logic, but with enough visual interest to avoid feeling purely utilitarian.
Farer Pilot Collection Series II key details
| Brand | Farer |
|---|---|
| Collection | Pilot Collection Series II |
| Number of new references | Three |
| Category | Aviation-inspired mechanical watch collection |
| Brand base | London, United Kingdom |
| Preorder price | Starts at $1,525 USD |
| Sales channel | Direct through Farer |
Preorders and who should be paying attention
Farer sells direct to customers, a model that has helped the brand keep a close relationship with enthusiasts and avoid the traditional retail markup structure.
For collectors, that also means timing can matter, especially when a Farer release lands in a distinctive colorway or a particularly wearable configuration.
With preorder pricing starting at $1,525, the Pilot Collection Series II moves Farer into a serious enthusiast price bracket while still sitting below many larger-brand aviation watches with comparable design ambition.
If one of the three references hits the right note, it’s the kind of release that could work as a daily travel watch, a more expressive alternative to a field watch or a first step into higher-end independent watchmaking.
Farer’s latest Pilot Collection expansion feels less like a routine refresh and more like a confident continuation of a line that suits the brand well.
In a crowded pilot-watch space, personality is the hard part, and that’s exactly where Farer tends to do its best work.
Farer Pilot Series II FAQ
What is the Farer Pilot Collection Series II?
It’s Farer’s latest expansion of its aviation-inspired Pilot Collection, adding three new watch references to the lineup.
How many new Farer Pilot Series II models are there?
There are three new references in the Series II release.
How much does the Farer Pilot Series II cost?
Preorder pricing starts at $1,525 USD.
Where can you buy the Farer Pilot Collection Series II?
The watches are sold directly through Farer’s own online store.
Who is the Farer Pilot Series II for?
It’s aimed at collectors who want a legible aviation-style watch with more color and character than a conventional pilot design.
