Corum is trying to do something far harder than launch a new watch. It’s trying to regain the attention of collectors who remember when the name meant technical curiosity, bold design and genuine watchmaking nerve.
The new Admiral is the clearest sign yet of that reset, bringing back one of Corum’s most recognisable designs with a sharper case, an integrated bracelet and a fresh automatic movement.
At a glance
- Corum has introduced a redesigned Admiral as the flagship model for its renewed push under Swiss ownership.
- The watch keeps the collection’s 12-sided bezel and regatta-flag heritage while adding an integrated bracelet and the new CO231 automatic movement.
- Prices run from CHF 10,900 to CHF 39,500, placing the Admiral back in the serious luxury sports-watch conversation.
The Admiral drops the old Admiral’s Cup name but keeps the nautical identity that made the collection one of Corum’s signatures.
It arrives in 36mm and 39mm sizes, with steel, rose gold, bi-colour and titanium executions across the range.
A reset led from inside Corum
Corum’s latest chapter began when Haso Mehmedovic, a long-serving figure at the company, led a buyout that returned the brand to Swiss ownership in April 2025.
Mehmedovic had spent 15 years at Corum, first as a watchmaker and later as International Sales Director, giving him an unusually close view of both the brand’s technical strengths and its missed opportunities.
The priority now is to restore watchmaking substance to a name that once stood behind the Admiral’s Cup, the Golden Bridge, early sapphire-case experimentation and meteorite dials.
To move quickly, Corum worked with Concepto on a new automatic calibre while setting a longer-term goal of bringing more of that expertise back into its La Chaux-de-Fonds manufacture.
The Admiral becomes an integrated sports watch
The redesign was handled by Emmanuel Gueit, the designer best known for the Audemars Piguet Royal Oak Offshore.
His take on the Admiral keeps the 12-sided bezel but tightens the rest of the watch around a modern integrated-bracelet profile.
The bracelet is one of the most important changes, tapering into a slimmer deployant clasp and using polished V-shaped lines to give the links more identity than a standard flat sports-watch bracelet.
Case finishing alternates brushed and polished surfaces, which helps the angular bezel feel familiar without leaving the watch trapped in nostalgia.
Quieter flag markers and a heritage meteorite option
The early Admiral’s Cup models were defined by colourful regatta-flag hour markers, a detail that gave the watch its character and plenty of visual noise.
The new Admiral keeps the idea but makes it more restrained, using smaller applied markers with monochrome flag references for a cleaner daily-wear look.
Collectors who want the brighter nautical cue still have an option, with a blue wave dial that brings back the red, yellow and white flag colours.
Other dial choices include black sunray, brown and grey gradients, meteorite and a skeletonised version, the last of which is the first skeleton Admiral and the first titanium Admiral.
The CO231 gives the relaunch mechanical weight
The CO231 automatic calibre is central to the new Admiral’s credibility.
It runs at 28,800 vibrations per hour, offers a 72-hour power reserve and uses rose gold elements, including a skeletonised rotor shaped around Corum’s key emblem.
The movement isn’t simply a technical line item, as it signals where Corum wants to go next.
If the brand can bring this level of development and finishing deeper into its own manufacture, the Admiral could become the first step in a much larger recovery.
The pricing makes that ambition clear, with the collection positioned far above entry-level territory and much closer to where long-time Corum followers would expect the brand to compete.
It’s too early to declare the whole revival complete, especially with future Golden Bridge projects and archival limited editions still to come, but the Admiral gives Corum a credible flagship to build around.
Details & Specifications
| Brand | Corum |
|---|---|
| Model | Admiral |
| Case size | 36mm and 39mm |
| Case thickness | 8.9mm for the Admiral 39 |
| Case material | Stainless steel, rose gold, bi-colour, and titanium for the skeletonised version |
| Bezel | 12-sided bezel |
| Dial | Sunray, gradient, meteorite, blue wave with coloured flag markers, or skeletonised |
| Movement | Corum calibre CO231 automatic |
| Frequency | 28,800 vph, 4 Hz |
| Power reserve | 72 hours |
| Functions | Hours, minutes, seconds and date |
| Water resistance | 50 metres, 5 bar |
| Bracelet | Integrated bracelet with deployant clasp |
| Price | CHF 10,900 to CHF 39,500, approximately £10,300 to £37,400 |
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