Badiani is marking its 94th birthday with a competition that turns customers into flavour developers.
From 1 to 25 September, gelato lovers across the UK can submit an original idea for a new Badiani flavour, with one winning creation made by the brand’s gelato makers and launched in stores on 29 September.
It’s a neatly timed celebration for a name built on Florentine gelato tradition, and a smart way to bring fans closer to the menu.
At a glance
- Badiani is inviting UK customers to submit original gelato flavour ideas from 1 to 25 September.
- The most popular idea will be developed into authentic Florentine-style gelato by Badiani’s team.
- The winning flavour will debut in Badiani stores on 29 September for the brand’s 94th birthday.
A birthday flavour chosen by customers
The competition asks fans to think beyond the usual scoop counter and propose a flavour that could sit on Badiani’s menu.
Ideas can lean indulgent, nostalgic or unexpected, whether that means a childhood pudding, a favourite ingredient pairing or something more playful.
The winning entrant will receive a 5kg pan of their own gelato creation, giving them enough to share generously or keep a serious freezer reserve at home.
How to enter and play
Entries are submitted online before 25 September, after which participants can unlock Badiani’s interactive birthday game by entering an email address.
The game adds an instant-win element to the campaign, with a one-in-10 chance of receiving a prize.
Prizes include in-store discounts and complimentary Badiani treats, with gelato, coffee and other rewards included in the mix.
- Submit an original Badiani gelato flavour idea online by 25 September.
- Enter an email address to access the birthday game.
- Play for a one-in-10 chance of winning an instant prize.
- Look out for the winning flavour in stores from 29 September.
Why this works for a Florentine gelato house
Badiani’s appeal has always sat in the meeting point between heritage and simple pleasure.
Opening its flavour development to customers gives the birthday campaign a more personal feel than a limited-edition drop chosen behind closed doors.
For regulars, it’s a chance to put a favourite idea in front of the people who make the gelato.
For the brand, it creates a birthday moment that feels local, participatory and well suited to the way people now discover food experiences.
The key September dates
The competition window runs for 25 days, with submissions open from 1 September until 25 September.
The chosen flavour will then be brought to life and unveiled in Badiani stores on 29 September, aligning the launch with the brand’s 94th birthday.
For anyone who has ever debated the perfect gelato combination at the counter, this is the rare chance to move that idea from conversation to the cabinet.
