Rolls-Royce’s Russian registration figures continue to lean heavily on one model.
The Cullinan has become the clear centre of gravity for the marque in the country, outpacing the rest of the range by a wide margin during the first eight months of 2026.
For a brand built on limousines and grand touring, the numbers are a reminder of how decisively the ultra-luxury SUV has reshaped the top end of the market.
At a glance
- Rolls-Royce registered 156 new vehicles in Russia during the first eight months of 2026, up from 146 in the same period last year.
- The Cullinan accounted for 115 registrations, putting it well ahead of Spectre, Ghost and Phantom combined.
- The SUV represented almost 74 percent of new Rolls-Royce registrations in Russia during the period.
Cullinan carries the Rolls-Royce mix
The headline figure is not simply that Rolls-Royce registrations rose by around 7 percent year on year.
It is that 115 of the 156 new cars registered were Cullinans, giving the SUV nearly three quarters of the brand’s total volume in Russia across the first eight months of 2026.
That leaves the rest of the lineup trailing at a distance.
The Spectre recorded 24 registrations, while the Ghost reached nine and the Phantom eight.
Taken together, Spectre, Ghost and Phantom totalled 41 cars, well short of the Cullinan on its own.
The Russian appetite for ultra-luxury SUVs
The Cullinan’s dominance fits a broader shift in the luxury market, where high-riding models have become the preferred daily expression of wealth for many buyers.
For Rolls-Royce, the model offers the brand’s familiar presence and personalisation potential in a format that feels more versatile than a traditional saloon.
That matters in markets where one car is expected to provide status, comfort and all-season usability without requiring much compromise.
The Cullinan’s position in Russia also appears to be more than a one-year spike.
In 2025, it was the best-selling new model in the country’s luxury segment, with 156 registrations across the full year.
How the 2026 registrations break down
| Model | Registrations | Share of Rolls-Royce total |
|---|---|---|
| Rolls-Royce Cullinan | 115 | Almost 74 percent |
| Rolls-Royce Spectre | 24 | About 15 percent |
| Rolls-Royce Ghost | 9 | About 6 percent |
| Rolls-Royce Phantom | 8 | About 5 percent |
| Total | 156 | 100 percent |
The spread is striking because it places the marque’s SUV ahead not only of individual models, but of every other Rolls-Royce nameplate combined.
The Spectre’s 24 registrations also show that the electric coupe has found a foothold, although its numbers remain modest beside the Cullinan.
A lead built before 2026
Rolls-Royce registered 225 new cars in Russia across 2025, putting the marque at the top of the country’s luxury-brand sales chart for the year.
The Cullinan’s 156 registrations in that full-year total underline how central the SUV has become to the brand’s local performance.
For collectors and luxury-car observers, the message is clear enough.
In Russia, the modern Rolls-Royce story is being written less by the traditional flagship saloon and more by the SUV that changed the company’s commercial balance.
