Nasser Bin Khaled Automobiles has received two global Mercedes-Benz awards at an international dealer recognition ceremony held in Dublin, Ireland, on 14 May 2026.
The authorised general distributor of Mercedes-Benz in Qatar was honoured for Best TEV, Marketing and PR Initiative and Best Retail Network Development, marking a significant endorsement of its customer experience, retail investment and brand representation.
Recognition at the Mercedes-Benz dealer awards in Dublin
Gary Pike, Executive Director of Nasser Bin Khaled Automobiles, accepted the awards on behalf of the company during the Mercedes-Benz global dealer excellence gathering.
The event formed part of the brand’s wider 140 Years of Innovation celebrations and brought together Mercedes-Benz distributors and dealer groups from international markets.
Marketing and PR work with a customer-first focus
The Best TEV, Marketing and PR Initiative award recognises the company’s approach to customer engagement, brand visibility and communications activity in Qatar.
For Mercedes-Benz, that distinction is not simply about campaign reach, but about how retail partners translate the brand’s luxury positioning, heritage and technology-led identity into meaningful local experiences.
A growing Mercedes-Benz retail footprint in Qatar
The Best Retail Network Development award highlights Nasser Bin Khaled Automobiles’ investment in its Mercedes-Benz infrastructure, including its new flagship showroom built to the latest global retail standards.
The facility brings together contemporary architecture, digital retail tools, personalised consultation areas and premium hospitality, creating a more integrated luxury automotive environment for customers.
The company has also expanded its after-sales network with new service centres in Al Saad and the Industrial Area, improving access, efficiency and service capacity across Qatar.
A long-running distributor relationship
HE Sheikh Faleh bin Nawaf Al-Thani, General Manager of Nasser Bin Khaled Automobiles, described the awards as a reflection of the team’s dedication and the company’s commitment to improving the customer journey at every touchpoint.
Established in 1957, Nasser Bin Khaled Automobiles is Qatar’s exclusive distributor for Mercedes-Benz, Mercedes-AMG and Mercedes-Maybach, and the latest awards further strengthen its position among the region’s leading luxury automotive retailers.
