Few SUVs feel as at home in Dubai as the Mercedes-Benz G-Class, and the AMG G63 has become one of the city’s default statements of pace, presence and personalisation.
M.Monogram Atelier is leaning into that culture with the G 3.0 Iconic, a bespoke widebody interpretation that gives the familiar square-shouldered SUV a more theatrical, coachbuilt character.
It’s not a quiet conversion, but it’s clearly aimed at owners who want more than another murdered-out G-Wagon with oversized wheels.
At a glance
- M.Monogram Atelier has created the G 3.0 Iconic, a bespoke widebody take on the Mercedes-AMG G63.
- The conversion adds a longer, wider stance, custom bodywork, vintage-style grille detailing and a Cognac Heritage Nappa leather interior.
- The atelier plans a worldwide run of just 50 units, with pricing not disclosed.
A Dubai-built G-Wagon with global exclusivity
The G 3.0 Iconic comes from M.Monogram Atelier, a Dubai-based custom house working in a market where the G-Class is already part daily driver, part status object and part blank canvas.
The atelier plans to build only 50 examples worldwide, putting the project closer to limited coachbuilding than a simple cosmetic package.
That scarcity matters in a city where the AMG G63 is common enough that standing out takes more than factory paint and a loud exhaust.
M.Monogram has described the G 3.0 Iconic as being inspired by vintage automobiles from the 1930s, which gives the project a more specific point of reference than the usual aggressive widebody brief.
Widebody presence with old-world Mercedes cues
The conversion makes the G 3.0 Iconic wider and longer than a regular G63, with pronounced wheel arches doing much of the visual heavy lifting.
Custom bumpers, side steps and a reworked nose section alter the stance, while the front end adopts an old-school-style Mercedes-Benz grille.
That grille is the defining flourish, softening the G-Class’s military-derived geometry with a more classic face.
The exterior also includes two strobe lights, a roof spoiler and bespoke wheels carrying M.Monogram centre caps.
It’s a maximalist treatment, but the interesting part is the contrast between the G-Wagon’s modern AMG identity and the atelier’s attempt to fold in pre-war automotive references.
A Cognac Heritage cabin for the rear-seat passenger
Inside, M.Monogram Atelier gives the G 3.0 Iconic a cabin trimmed in Nappa leather in a Cognac Heritage shade.
The rear compartment appears to be a particular focus, with sculpted rear seats, individual tray tables and cup holders for passengers.
That makes the SUV feel less like a purely driver-led custom build and more like a chauffeured luxury object, which fits the G-Class’s role in markets where presence matters as much as performance.
Other interior details include a circular analog clock on the dashboard, leather door pulls, a custom leather headliner, cognac-toned side panels and a matching luggage cover.
The result is a cabin that leans into warmth and craft rather than the stark monochrome palettes often associated with modified performance SUVs.
Details & Specifications
| Brand | M.Monogram Atelier |
|---|---|
| Model | G 3.0 Iconic |
| Base vehicle | Mercedes-AMG G63 |
| Bodywork | Wider and longer than a regular G63, with pronounced wheel arches, custom bumpers, side steps and a revised nose section |
| Exterior details | Old-school-style Mercedes-Benz grille, two strobe lights, roof spoiler and bespoke wheels with M.Monogram centre caps |
| Interior trim | Cognac Heritage Nappa leather |
| Rear cabin | Sculpted rear seats with individual tray tables and cup holders |
| Interior details | Circular analog dashboard clock, leather door pulls, custom leather headliner, cognac-toned side panels and matching luggage cover |
| Production | 50 units planned worldwide |
The G 3.0 Iconic is for the G-Class buyer who already accepts the SUV as an icon but wants something rarer, more ornate and more personal than the standard AMG formula.
In Dubai, that’s a meaningful niche, and M.Monogram Atelier’s 50-unit plan gives this widebody G63 the kind of scarcity that matters in a city built on automotive theatre.
