Loewe antares Brings German OLED Craft to the Customisable Smart TV

Loewe has introduced antares, a premium OLED Smart TV built for homes where the screen is expected to behave like furniture as much as technology.

The German brand’s latest television leans into personalisation, with interchangeable design elements, multiple stand and wall solutions, and audio that can be scaled from discreet built-in sound to a dedicated soundbar or home cinema setup.

It’s a considered move for a category often defined by ever-thinner panels and anonymous black rectangles.

At a glance

A widescreen form made to be personalised

The Loewe antares has been designed around a widescreen monitor-style silhouette, giving it a pronounced horizontal character rather than trying to disappear completely.

That approach suits Loewe’s long-running view that a television should be lived with, not hidden until the evening.

Personalisation is central to the package, with aluminium onlays in Silver and Black, interchangeable elements, and a wider ecosystem of special colour variants.

Installation is treated as part of the design language rather than an afterthought.

Owners can choose from wall mount options, rotating floor stands, and a more architectural floor2ceiling stand, while select rotating stands add Loewe magic.motion for motorised adjustment by remote control.

Calibrated OLED picture with serious gaming credentials

Every antares OLED module is individually calibrated before it leaves Loewe’s Kronach facility in Germany.

The aim is colour accuracy, strong contrast and a picture that stays close to the creative intent behind films and series.

The television uses 4K Ultra HD OLED technology with advanced image processing and support for leading HDR formats.

For gaming, Loewe has equipped antares with HDMI 2.1 connectivity that supports 4K Ultra HD at up to 144Hz, Variable Refresh Rate and Auto Low Latency Mode.

That gives it a more complete brief than a living-room showpiece, especially for owners who want one screen to handle cinema, streaming, live television and console play without compromise.

Invisible sound and a flexible audio path

Sound is handled by Loewe invisible sound technology, which integrates speakers discreetly into the set without disturbing the minimalist profile.

For rooms that need more presence, the optional soundbar antares adds 80 watts of front-firing stereo sound.

The TV can also work as a centre speaker in a multi-channel home cinema system, making it easier to expand the setup over time.

It’s a practical idea, because many premium televisions look at their best when the audio system doesn’t fight the design.

Loewe os9 and smart home integration

Antares runs Loewe os9 and brings together major streaming services including Disney+, Netflix, Prime Video, Apple TV, YouTube and Spotify.

The Loewe dual channel platform adds USB recording and timeshift functions, preserving some of the flexibility traditional TV viewers still value.

Modern smart features include voice control, Apple AirPlay, Matter compatibility, app integration, AI comfort features, art gallery mode and home automation support.

It’s also assembled and quality-tested in Kronach, with a modular architecture and service-friendly construction that reflect Loewe’s emphasis on longevity.

Details & Specifications

Loewe antares is aimed at the buyer who wants OLED performance without accepting a one-size-fits-all object in the room.

Its appeal lies in that balance between precision engineering and domestic adaptability, which is exactly where premium television design becomes more interesting.