Auret Mederi marks a personal Colombian debut in independent watchmaking

Auret arrives with a debut watch that’s more personal than the usual independent-brand elevator pitch.

Founded by a Colombian oncologist and watch enthusiast, the brand frames time less as something to master and more as something to value, an idea that runs through the Mederi, its first collection. The name comes from the Latin for “to heal”, which gives the watch a clear philosophical starting point without turning it into a medical metaphor.

At a glance

• Auret has introduced the Mederi, its first watch collection, with a concept shaped by its Colombian founder’s view of time.
• The watch uses a 40mm stainless steel case, a dodecagonal bezel, a textured fumé dial and a Sellita SW260 D4 automatic movement.
• The Auret Mederi is priced at EUR 1,750 and is offered with two quick-release straps.

A twelve-sided case without the usual sports-watch cues

The Mederi is built around a 40mm case in 316L stainless steel, measuring 10.5mm thick and 46mm lug to lug.

Its most obvious visual signature is the dodecagonal bezel, a twelve-sided form that gives the watch a firm geometric outline.

Auret uses the number twelve as a central design idea, including in the brand logo on the screw-down crown, where a stylised R recalls the numeral 12.

The case mixes polished and brushed surfaces, and the result is contemporary without leaning too heavily on the familiar integrated-bracelet sports-watch formula.

Sapphire crystals are fitted front and back, and water resistance is rated at 100 metres.

Ripples, colour and a small-seconds layout

The dial is where the Mederi develops its strongest identity.

Auret has created a concentric guilloche-like texture made of undulating circles radiating from the centre, an effect the brand compares to ripples spreading across water after a stone falls into a lake.

The fumé gradient reinforces that sense of depth, with colour at its strongest in the centre before fading toward a deep black edge.

Three versions are offered.

Origin is the black model and is linked by the brand to everyday moments and familiar routines.

Horizon is the blue version, described around connection with the present and oneself.

Permanence is burgundy and is associated with celebration, personal achievements and the people who matter most.

The display stays restrained, with hours, minutes and a small seconds subdial at six o’clock.

Swiss movement with a Colombian reference

Inside is the Sellita SW260 D4 automatic calibre, running at 28,800 vibrations per hour with a 41-hour power reserve.

The movement is decorated with perlage on the mainplate and bridges, spiral finishing on the notches, snail-finished barrels and nickel-plated surfaces.

Auret adds a custom brass rotor inspired by the flower of the Colombian coffee plant, giving the movement side a direct link to the brand’s origins.

Details & Specifications

Two straps and a clear first statement

Each Mederi comes with two straps, which is a practical touch for a watch that’s visually distinctive but not overly formal.

One strap is leather with a crocodile pattern and rubber lining, while the second has a fabric exterior and leather lining.

Both use quick-release spring bars, and each has its own steel pin buckle carrying the brand’s R symbol.

For a debut, the Mederi feels defined by a specific point of view rather than a checklist of current watch trends.

It should speak to collectors who are interested in young independent brands, especially those drawn to watches with personal symbolism, a compact steel case and a dial that carries much of the design weight.