Wimbledon style has always lived somewhere between sporting discipline and summer ritual.
For 2026, The All England Lawn Tennis Club is leaning into both sides of that identity with a Wimbledon Retail Collection that pairs performance-minded tennis pieces with lifestyle staples built for life beyond the baseline.
The result is a collection that feels rooted in SW19, but very aware of how tennis-wear is being worn now.
At a glance
- The All England Lawn Tennis Club has unveiled the Wimbledon Retail Collection ahead of The Championships 2026.
- The range introduces a first-ever strawberry motif capsule alongside performance piqué fabrics inspired by 1930s tennis.
- Prices run from £8 to £155, with pieces available at The Championships and online at shop.wimbledon.com.
Archival tennis codes meet modern sportswear
The 2026 collection takes much of its visual language from the All England Club Grounds, rather than treating Wimbledon as a logo exercise.
The crisp geometry of white court lines against grass is translated into graphic panel details, while subtle embroidery is used to echo the texture of the Centre Court net.
There’s also a clear nod to earlier tennis dress, with performance-driven piqué fabrics drawing on the character of 1930s court apparel.
That archival direction feels especially timely as interest in Wimbledon’s past continues to build.
The Wimbledon Lawn Tennis Museum, located on the All England Club Grounds, has seen visitor numbers rise 7% year on year, and its archives helped inform the creative direction of the new range.
The strawberry capsule gives Wimbledon’s uniform a playful lift
The most distinctive new idea for 2026 is Wimbledon’s first strawberry capsule.
It’s an obvious symbol, but a smart one, because strawberries are among the few sporting rituals that instantly evoke a place, a tournament and a season.
The motif appears as a bold red accent across performance pieces and accessories, giving the collection a lighter, more contemporary charge without losing its tennis footing.
Key pieces include the Women’s Performance Strawberry Polo and matching Wrap Skort, both of which bring the motif into genuine court-ready clothing rather than limiting it to souvenirs.
The Strawberry Crew Socks carry the same idea into a more casual everyday accessory.
The capsule also has a retro fashion reference point in Midge, Mattel’s 1963 fashion doll and Barbie’s first best friend, whose vintage tennis outfit featured a bright red trim.
From clubhouse staples to fast-selling accessories
The broader collection reflects the way tennis style has moved into everyday wardrobes, especially among buyers looking for pieces that can sit between sport, leisure and travel.
Wimbledon’s own retail numbers point to that shift, with sales of its lifestyle range growing 129% between 2021 and 2025.
Returning for 2026 is the Wimbledon Collegiate Cap, which became the tournament’s fastest-selling headwear item in 2025 after selling out by day four of The Championships.
For the new season, the cap returns in fresh colourways, giving one of Wimbledon’s most accessible pieces a broader wardrobe role.
Daniel Ashmore, Head of Retail and Merchandising at the All England Club, said the collection was created to honour Wimbledon’s past while embracing the future of tennis fashion, with pieces designed for how people dress on and off the court.
Price and availability
The 2026 Wimbledon Retail Collection is priced from £8 to £155.
It will be available to purchase on-site during The Championships and online at shop.wimbledon.com.
For collectors, tennis regulars and anyone drawn to the current sport-luxe mood, the appeal is in how neatly the range balances recognisable Wimbledon codes with pieces that don’t need Centre Court access to make sense.
