Pagani now has a formal home in Monaco, a fitting move for a marque that has long occupied rarefied territory among collectors and hypercar clients.
The new Pagani of Monaco showroom brings the Italian manufacturer into one of Europe’s most visible automotive enclaves, pairing a client-facing retail space with official after-sales support.
For a brand built on obsessive craftsmanship and deeply personal commissioning, the setting feels less like expansion for its own sake and more like a practical new base for Riviera owners.
At a glance
- Pagani of Monaco has officially opened as the marque’s first showroom and after-sales service centre in the Principality.
- The space includes a dedicated configuration area and opened with the ultra-rare Huayra Codalunga Speedster on display.
- Located at 24 Avenue de Fontvieille, the showroom strengthens Pagani’s presence in a key luxury and performance car market.
A Monaco address built around ownership
Pagani of Monaco is located at 24 Avenue de Fontvieille, placing the marque in a district that already sits comfortably within the Principality’s luxury landscape.
The opening was marked by the presence of Horacio Pagani, the company’s founder, alongside Patrick Bornhauser, Guido Giovannelli, VIP clients and figures from the automotive world.
Its importance is not simply that cars can now be presented in Monaco under an official banner.
The addition of an after-sales service centre gives local and Riviera-based owners a dedicated point of contact for support, an essential detail when the cars involved are produced in tiny numbers and often personalised to an extraordinary degree.
The Huayra Codalunga Speedster sets the tone
For the inauguration, Pagani placed the Huayra Codalunga Speedster at the centre of the room.
Limited to just ten examples worldwide, the model speaks directly to the marque’s most committed collectors rather than the wider supercar audience.
Its design draws from the racing cars of the 1950s and 1960s, with long, fluid proportions that reflect Pagani’s interest in sculpture as much as speed.
That balance has defined the company since its founding near Modena in the late 1990s, where advanced materials and engineering have always been filtered through a distinctly artisanal sensibility.
A showroom designed for the Pagani universe
The Monaco space follows the visual language of Pagani Automobili, with refined materials and presentation areas intended to echo the brand’s mix of technical detail and hand-finished craft.
It is a showroom, but it’s also a commissioning environment.
A dedicated configurator allows clients to work through personalisation choices in detail, a central part of Pagani ownership and one of the reasons the brand occupies such a particular place in the hypercar world.
For buyers, the appeal is not only performance or rarity, but the sense that each car can carry an individual character shaped through materials, finishes and small decisions that matter to the person commissioning it.
Details & Specifications
| Name | Pagani of Monaco |
|---|---|
| Address | 24 Avenue de Fontvieille, Monaco |
| Role | First official Pagani showroom and after-sales service centre in Monaco |
| Opening | Saturday, May 9 |
| Founder in attendance | Horacio Pagani |
| Featured model | Pagani Huayra Codalunga Speedster |
| Featured model production | 10 examples worldwide |
| Design influence | Racing cars of the 1950s and 1960s |
Pagani’s arrival in Monaco as a fully official showroom and service presence feels well judged, particularly in a market where ownership is as much about access and continuity as it is about acquisition.
For collectors in the Principality and along the Riviera, this new address gives one of Italy’s most singular hypercar houses a more immediate and polished local foothold.
