Naoya Hida’s latest preview brings a tightly edited annual collection with 10 total models, seven of them new designs. The most notable pieces show the brand leaning further into hand-finished dials, traditional proportions and tactile details, while adding a few unexpected directions, including porcelain, fully engraved gold and an unusually small 31mm dress watch.
A porcelain dial joins the Naoya Hida language
The NH TYPE2C-2 is one of the most distinct additions in the new lineup because it moves away from the engraved metal dials that have become central to Naoya Hida’s identity. Instead, the watch uses a porcelain dial inspired by 19th-century pocket watches, filtered through the brand’s broader interest in 1950s and 1960s design.
The logo at 12 o’clock and the indices are hand painted. That detail is important because the handwork is subtle rather than decorative in an obvious way. Under magnification, the paint shows depth and small signs of human execution, while still appearing highly controlled.
The TYPE2C-2 is cased in stainless steel and measures 37mm. Production is expected to total 10 pieces across this year and next, with a retail price of $20,600.
The TYPE1E refines the brand’s original idea
The NH TYPE1E continues the watch that began Naoya Hida’s collection in 2019. Now in its fifth generation, the TYPE1 remains a key reference for understanding the brand: German silver dial, hand engraving, medium-small sizing and design cues rooted in classic midcentury dress watches.
The major update for the TYPE1E is a new case size. The diameter has been reduced from 37mm to 36mm, while the crystal has been reshaped with a more domed profile. That change is intended to add depth and dimension, and it also slightly increases the case height to 10.9mm, compared with 9.8mm on the previous version.
Naoya Hida plans to make 25 examples of the TYPE1E in 2026 and 2027. The retail price is $19,500.
A fully engraved gold moonphase sits at the top of the range
The NH TYPE3B-4 is based on Naoya Hida’s TYPE3 moonphase, but it pushes the model into more elaborate territory. The watch features a fully engraved yellow gold case, along with gold infill on the engraved numerals, gold hands and an engraved gold moonphase.
Naoya Hida has used an engraved case before, including on a TYPE1 in 2024, but this moonphase version is described as one of the brand’s most opulent watches to date.
Only two examples of the TYPE3B-4 will be produced over the next two years. The retail price is $108,300.
The 31mm TYPE8A resists modern upsizing
The NH TYPE8A may be the most quietly important release in the group. It is a 31mm dress watch that does not attempt to modernize its proportions by increasing the case size. Naoya Hida cites the Patek Philippe reference 96 and the Breguet 3210 as design inspirations, both small classic dress watches.
The watch is powered by the newly developed manually wound Cal. 2326SS. The movement was created to place the running seconds far enough from the center of the dial for the layout to work within the compact case. It can be seen through an exhibition caseback.
As with the brand’s other movements, the Cal. 2326SS has been modified to deliver a winding feel intended to recall a pocket watch. The TYPE8A also uses an 18mm lug width, giving the small case a broader stance than its diameter alone would suggest.
Approximately 20 examples of the TYPE8A are expected over the next two years. The retail price is $23,100.
The Armoury collaboration adds an engraved feather dial
Naoya Hida also previewed its third collaboration with the Armoury: the TYPE4A-2 Floating Feathers. The watch uses the traditional 36mm TYPE4 case and pairs it with an Argentium silver dial, selected for its brightness and resistance to tarnishing.
The dial takes loose inspiration from decorative 1950s and 1960s watch dials, including nature-themed designs often executed in cloisonné enamel. Here, that idea is translated into hyper-realistic engraved bird feathers on a bead-blasted Argentium silver surface.
The details extend beyond the engraving. The hands are solid gold, faceted and polished by hand, and the outer dial uses solid gold spherical minute markers.
The TYPE4A-2 Floating Feathers is priced at $33,000. Production is limited to 10 pieces, it is offered by application only, and deliveries are expected in 2027.
Why these releases matter
Naoya Hida’s watches are largely defined by details that do not always register on a specification sheet. Many use steel cases and manually wound movements, but the point of the collection lies in the dial work, the controlled proportions and the customized winding feel of the movements.
This new group reinforces that approach. The porcelain TYPE2C-2 broadens the brand’s dial vocabulary, the TYPE1E sharpens an established design, the TYPE3B-4 shows how far the decorative work can be taken, and the TYPE8A makes a clear argument for genuinely small dress-watch proportions.
