Author: WhoWatchWear

Big brands obviously create a big hype. But even these top-of-the-market giants don’t manage to hit a home run every time. And instantly labeling the less talked about watches as a “swing and a miss” doesn’t really do them justice. Some of them are an acquired taste, and some are sleepers that definitely deserve more recognition than they get. We decided to focus on five of the most underrated luxury watches from five of the watch world’s biggest brands. What are they? Keep reading to find out! Discussing “underrated” luxury watches requires some prefacing, as it can be a rather…

When it comes to the question of what is affordable, it’s obviously very personal. It has as much to do with your spending power as much as your perception of the value of a watch. But next to the reality that not all watches I love will be part of my collection, I also like the compile lists of watches that nevertheless are my favorites. Expensive Vintage watches When it comes to vintage watches there is an increasing number of watches that have become part of the list of “never have and never will”.  But still, I have a thought…

That in itself isn’t a big deal here. This wouldn’t be the first time a brand had released a watch in secret without announcing it and selling out before the general public even caught wind of the project. No. The big deal here was that the M.A.D.Edition MAD1 is an MB&F watch with a price tag of less than 2,000 CHF. Yes, you read that correctly. A watch designed by Max Büsser to be sold for under 2,000 CHF. I can assure you that it isn’t a typo and that I haven’t left out any zeroes. Though some disbelief is certainly understandable,…

I seem to have a lot of questions on my mind lately. Call it curiosity, call it a crisis, call it what you will. The bottom line is: I want answers! Not that long ago I tried to find some regarding the future of luxury watches, and now I find myself pondering another matter altogether. Why do we wear luxury watches? And with luxury, I don’t necessarily mean mechanical, though the majority of luxury watches are driven by these archaic movements made of wheels, cogs, and springs. I mean, a watch that does more than just tell time. A watch you buy because of its…