I am fortunate to get the inside track on many happenings in this beautiful industry before they become general knowledge. Such is the privileged position of being a journalist. This project is one of those I am honored to have been privy to ahead of today’s launch....
Big brands obviously create a big hype. But even these top-of-the-market giants don’t manage to hit a home run every time. And instantly labeling the less talked about watches as a “swing and a miss” doesn’t really do them justice. Some of them are an acquired taste,...
When it comes to the question of what is affordable, it’s obviously very personal. It has as much to do with your spending power as much as your perception of the value of a watch. But next to the reality that not all watches I love will be part of my collection, I...
That in itself isn’t a big deal here. This wouldn’t be the first time a brand had released a watch in secret without announcing it and selling out before the general public even caught wind of the project. No. The big deal here was that the M.A.D.Edition MAD1 is...
